GROHE Truck stop in Saudi Arabia’s several cities

four customized GROHE trucks are touring as rolling brand ambassadors through 30 countries. The Kingdom of Saudi Arabia tour kicks off with its first stop in Riyadh on 14th December. The mobile showroom is rolling through several cities across KSA to present the newest innovations until the middle of March 2018.  In addition, trade visitors can take part in free installation training. It's worth a visit!

In line with the kingdom’s ambitions to enhance and develop the construction and real estate sectors, the annual GROHE Innovation tour will showcase the world’s leading provider of sanitary fittings and the latest technologies, trends and GROHE product innovations. The Innovation team presents the broad product portfolio, gives detailed product advice on different features and provides hands-on practical installation tips. In addition, free installation trainings are offered. In order to further improve the Innovation tour experience, the equipment of the new mobile showrooms offers even more space and functionality. On the spot: The mobile showrooms have water and electricity connections making it possible to demonstrate how GROHE products function. Other selected products are also presented: from bathroom and kitchen faucets, to the F-digital Deluxe shower or the Sensia Arena shower-toilet.

Antoine Khalife, Vice President, GROHE Levant and KSA said, “We consider Saudi Arabia a vital market for GROHE and we are keen to cater to our tradespeople, suppliers and consumers our new technologies and enhanced products. We have initiated the Innovation tour, making it easier for targeted audiences to explore our new and innovative sanitary fittings. We are expecting a successful tour and look forward to have another successful story later as the tour will continue to the Kingdom of Bahrain.”  

From Russia to Portugal, Scandinavia through Turkey to the Middle East, the GROHE Innovation Tour reaches the Kingdom of Saudi Arabia and starts its mission in Riyadh where it will continue on to the cities of Yanbu, Al Medina Al Mounawara, Tabuk, Hail, Buraydah, Hafar Al Batin and later to Dammam, Houfouf, Khamis Mushait, Taif and finally the city of Jeddah.