Business & Money | Wednesday 8 April, 2015 12:44 am |

With outstanding results in the fiscal year of 2014 and a broad array of products covering every aspect of the bathroom, GROHE continues to grow in the Middle East. Sales increased at 35% in its GROHE Professional category for Special Fittings compared to 2013, with 50 million euro sales in category GROHE Professional. GROHE Middle East and Africa confirms its leading position and impending expansion in the region.

For decades, Grohe Group has been shaping the industry with outstanding products. GROHE is now underscoring this longstanding technology leadership with the new brand identity “Masters of Technology“, where the focus is on the people behind the technologies and the tangible product benefits highlighting its long tradition as a technical innovator while at the same time emphasising the importance of ongoing innovation and development at all levels.

At the recent ISH, the world’s leading trade fair for the bathroom experience held in Frankfurt, GROHE showcased unique products, incorporating state-of-the-art technologies, top quality standards and sustainability requirements as well as innovative design.