“GROHE Innovation Tour 2017” first time in Saudi Arabia

GROHE, the world’s leading provider of sanitary fittings will tour Saudi Arabia for the first time starting December 2017, giving its trade people and installers insights on the latest technologies, trends, and GROHE product innovations. Offering a live experience in more than 30 countries, GROHE mobile showrooms started touring in March to bring the truly innovative products to life. Selected product highlights from the ISH 2017, the world's leading trade fair for the sanitary industry, will also be showcased as fully functioning models, live in the trucks. In addition, the many training classes offered are a great opportunity to meet with GROHE experts face to face, to find out about different product features and benefits and to get hands-on practical installation tips.

This visit was decided by the renowned brand, corresponding to the fast-growing non-oil private sector –driven by vision 2030- making the construction sector a growing one, benefiting primarily from major initiatives to promote residential real estate development.

The annual GROHE Innovation tour is dedicated to professionals and is tailored to support the needs of installers and tradespeople. The four trucks have been exclusively constructed for GROHE to bring the product experience to customers across national borders. The design of the new trucks offers more space and functionality which allows a more extensive product presentation: from bathroom and kitchen faucets, to the new GROHE ceramics and to GROHE Sense and Sense Guard – the revolutionary and diligent water security system that detects water leaks and shuts off water automatically in case of a water damage.

Antoine Khalife, Vice President, GROHE Levant and KSA stressed that this Innovation tour enables the visitors to have a real product experience, complemented with additional information and material to support their businesses. During the road show, the trucks will make a stop at over 800 locations which are being communicated on-site as well as online.