Global technology brand OPPO achieves fifth most popular smartphone in the Kingdom

Global technology brand OPPO has demonstrated incredible growth since it launched in Saudi Arabia in 2019, racing up the rankings to overtake other established brands to become the fifth most popular smartphone in the Kingdom.

According to global technology market analyst firm Canalys, OPPO’s year-on-year growth in the Kingdom stands at 124%. OPPO’s continuous growth in the Kingdom is reflected in its fifth worldwide ranking. According to third party research firm’s data, OPPO has experienced international year-on-year growth of 396%, securing its top-five position in across all smartphone vendors.

OPPO Director of Strategy & Planning, ME, Fadi A. Abu-Shamat said, “OPPO has been a leading global technology brand since 2004. We are dedicated to providing products that seamlessly combine art and innovative technology.

“We inaugurated our operations in Saudi Arabia in 2019, after starting our journey in the Middle East and Africa in 2015. In order to empower our presence, we have invested heavily in research and development and focused on the insights of local consumers in each country in order to meet core needs, engage with young customers and provide an optimum customer service.

“In the past year OPPO has adjusted its product line in the Middle East including the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series, and we will continue to evolve our local product line to offer more premium series to consumers in the region.”

He added, “OPPO believes in “Technology for Mankind, Kindness for the World” that the purpose of corporate innovation should be people. OPPO uses technology to empower people to capture the beauty around them and to unleash their imagination of the future; thereby helping everyone get the best out of life. Accordingly, we’ll set forth the ‘3+N+X’ technology development in hardware, software and services, which help OPPO to bring an integrated smart life to users worldwide.”

Last month, OPPO INNO Day 2020 revealed the new AR Glass 2021 and the OPPO CybeReal, marking its further exploration and deployment in these core technologies. Compared to its predecessor, the OPPO AR Glass 2021 has been improved in terms of the wearing experience, optical functions, interaction, and content ecosystem. To further build the digital world, OPPO launched OPPO CybeReal that enables real-time high-precision localisation and scene recognition using IMU, GPS, Wi-Fi, Bluetooth and network information as well as the SLAM and AI scene-recognition algorithms.

OPPO’s business covers 40 countries with over six research institutes and four R&D centers across the world. Last year, the company pledged USD 7.2 billion in R&D over the next three years to promote research in frontier technologies like 5G/6G, artificial intelligence, AR and big data, as well as building core underlying hardware technologies and software engineering ability.