Get the season’s hottest IT Look for hair

Art influencers, magazines and fashion trends have all spoken! It’s true, the most wanted IT Look for Fall/Winter 2016 (#FWITLooks2016) is ‘hair strobing’. Strobing is a hair coloring technique that’s all set to be the rage. Strobing began as a make-up trend, using highlights in key areas of the face to draw attention to certain aspects. Now, the movement has evolved, moving on to hair, and becoming a firm favorite with models, actors, and stars in the process!

It’s not hard to see why! Strobing the hair is all about lightening strategic strands to create a color difference of up to two tones from the natural hair color. The result is a dramatic, stunning new way to highlight the face, drawing attention to your best features through beautiful hair. Because L’Oréal Professionnel, the global number one hair color brand, is at the forefront of fashion trends for hair, it has captured the art of the hair strobing technique right here, right now.

L’Oréal Professionnel is the most trusted name for women when they want to color their hair, including for women who have never colored their hair before.
The brand is a trendsetter and an expert in hair color, with a history that goes back to 1909, when Eugene Schueller, a young French chemist, developed a formula for hair dye and named it L’Oréal. That was the start of hair color as we know it now.

Since then, the brand has continued to be an innovator. Today, L’Oréal Professionnel is a key player and a leader in professional hair expertise. Commended by backstage hair stylists, it is a world star brand that’s at the very front lines of hair technology and expertise. L’Oréal Professionnel stands for exclusive in-salon treatments and high performance hair color products, as well as expertise in hair care, hair texture and hair styling. L’Oréal Professionnel is collaborating with the rising social media influencer and entrepreneur Shahd Aljumeily on hair strobing trend.

It is always best to go to the nearest L’Oréal Professionnel salon for guaranteed glamour and captivating results. Always remember: #Dontdoityourself #FWITLOOKS2016!