Get ready for the fitness revolution! PRAMA has landed in Dubai at Fairmont The Palm

Fairmont The Palm in association with GuavaPass, introduces PRAMA by Pavigym to their holistic wellbeing offering in February 20

17. PRAMA, a functional training system based on spatial references on the floor and walls brings fitness to life with lights, sound and sensors. PRAMA is a high-intensity, circuit-based workout that quickly improves muscle memory, endurance, strength, balance, speed, agility, reaction time and overall fitness. It is a high-energy workout that provides complete strength and cardio conditioning, burning up to 1,000 calories in just one 45-minute session.

PRAMA by Pavigym is functional training via LED enriched stations with pressure sensitive walls and floors and a variety of lighting options. The workouts are controlled and varied, with an endless combination of training programs and intensity levels facilitated by a fitness professional at the touch of a button. Lights on the floors and walls of the gym are controlled by the intelligent PRAMA software, and can be adjusted to fit varying fitness and activity levels. The state-of-the-art interface technology is designed to encourage behavioral changes at all levels of activity. The data is stored in a cloud, making it easy for members to measure, compete and improve their results.

 This revolutionary workout system brings a brand-new experience to training and exercise. Courses can be enjoyed as a group or one-on-one, and are sure to make members sweat and smile while putting their bodies to the test.

Fitness enthusiasts have quoted PRAMA as being a ‘fast-paced challenge that taps frequently into the enjoyment factor of exercise’. The high-tech training environment guides participants through classes that are full-effort and full-fun, allowing no time to feel the physical strain of the courses until the end of the session.

Fairmont leads the way on healthy living

Fairmont The Palm provides the only holistic and integrated offering in the region that encompasses all aspects of healthy living and well-being. Their key pillars – spa, nutrition, mind, beauty and fitness – lie at the core of their drive to help guests be their best, and forms the central idea to the program.  Since September 2016, the team have rolled out the first of many of these developments with the beauty and aesthetics element, and the launch of celebrity doctor, Dr Rita Rakus’ treatment range. The exciting range of treatments and products have received a phenomenal response and will ultimately culminate in a brand-new spa menu which compliments body nourishment and relaxation, with new products and treatments. Over the next 6 months’ various additional lifestyle initiatives will be added to the offering to encourage a healthy body and mind, with further introductions in the area of movement and fitness. Fairmont The Palm brings breakthrough experiences, specialized experts and the latest in international trends to the Middle East – placing them firmly as innovators in the region.

PRAMA by Pavigym sessions available daily, bookings can be made on Palm.Healthclub@Fairmont.com; 04/ 457 3330 or complimentary sessions are available via GuavaPass

For press queries please contact Felicity Stokes at Think Liquorice:

felicity@thinkliquorice.com

0555842688

A Comprehensive Wellness Approach at Fairmont The Palm

With its ground breaking research, the Global Wellness Institute (GWI), a non-profit organization that brings together leaders and visionaries to positively impact and shape the future of the wellness industry identified that the Middle East and North Africa (MENA) region is the second fastest-growing market in the world for spas after Sub-Saharan Africa. The research also points to the United Arab Emirates toppling wellness growth, more than doubling wellness-focused trips from 2012 to 2017 with an estimated 993,352 trips added and 17.9% annual growth.

In line with this cutting edge research, Fairmont The Palm also unveils a comprehensive wellness program unprecedented in the UAE. A full-fledged 360 degree approach, including fitness innovations such as PRAMA by Pavigym, (an interactive LED flooring system allowing guests to build a bespoke, individual workout), plus AquaSpin – bikes submerged under water - are being introduced. The property also boasts ‘Fairmont Fit, a global Fairmont program’ which provides guests with Reebok active wear in their rooms, personalized workouts and mapped runs within the local area as well as The Chef’s Palette by Gaggenau; an immersive, interactive cooking experience for diners seeking to consciously create dishes with wellness in mind.

Fairmont The Palm offers an ideal setting for a balanced full moon yoga with its 800 meters of beach area and stunning backdrop of the Dubai Marina skyline. A seasoned and passionate yoga guru with over 16 years’ experience, Kate Kowalski conducts the ever popular full moon yoga at the resort in addition to the weekly scheduled yoga classes.

###

About Fairmont The Palm

Located on the Palm Jumeirah, the world’s largest man-made island shaped in the form of a palm tree, Fairmont The Palm is the perfect luxurious family resort in Dubai that offers 381 lavish rooms and suites with modern décor and Arabic touches overlooking the Arabian Gulf and the Dubai Skyline. A choice of dining experiences await the guests including the Brazilian restaurant “Frevo”, the Mediterranean seafood restaurant “Seagrill on 25° Restaurant & Lounge” and the international dining outlet “Flow Kitchen”. Fairmont The Palm presents a wide range of leisure and outdoor activities including four outdoor temperature-controlled swimming pools, 800-metres pristine white-sand beach and a full-service state-of-the-art health club with personal training and group exercise classes. Children between the age of 3 and 15 years, will be entertained with fun and educational activities in the indoors “Fairmont Falcons Kids Club”. This hotel presents eight event areas ideally suited for social functions, corporate events and exclusive wedding parties.  Fairmont The Palm is only 25 minutes from the Dubai International Airport and close to the main shopping malls and local attractions in the city.

For more information, please visit fairmont.com/palm-dubai

About Guava Pass

One Pass. One Community.

GuavaPass launched in April 2015 in Singapore with the mission to provide convenient access to top classes at boutique fitness studios across Asia and the Middle East. They aim to promote a community of health aficionados and provide access to events and top fitness classes in cities across Asia and the Middle East.

GuavaPass gives members access to a community of fitness studios and healthy-living experts, offering unlimited classes at premium fitness studios, exclusive events with wellness experts, community classes and a range of perks from healthy living partners in each city. They currently have 850 studio partners incl Fairmont The Palm.

In just over a year, they have

●     Presence in 10 cities across Asia and the Middle East - Singapore, Bangkok, Hong Kong, Dubai, Shanghai, Beijing, Seoul, Taipei, Manila, Jakarta

●     Plans to expand to Abu Dhabi, Istanbul, Shenzen and Tokyo in 2017

●     Facilitated under a million studio bookings on their  platform

●     Collaborated with over 850 partners incl Fairmont The Palm