German Fashion Brand MCM Opens its New Boutique at Mall of the Emirates in Dubai

Renowned German brand, Modern Creation München, also known as MCM recently commemorated the opening of its newest boutique in Dubai at Mall of the Emirates. Housed in Via Rodeo in the mall, MCM’s new boutique is UAE’s second after the first shop in The Dubai Mall and has been opened in collaboration with the brand’s luxury retail partners in the country, Al Fahim Avenue Group. The official inauguration took place on the 30th of November in the presence of select media and influencers. The occasion also served as the ideal platform for the brand to showcase its SS17 Punk Ethos collection to the guests present.

Founded in Munich in 1976, a time when the city was considered the home of the global jet-set, MCM prides itself on using the finest quality leathers and materials and has its craft rooted in its heritage and excellence in luggage. MCM manufactures superior quality bags and accessories that are stylish, functional and innovative both in material and design. Till date, MCM’s rebellious, glamorous and pioneering spirit draws its inspiration from Munich in the time of its inception. The MCM spirit is about the continuation of the age of travel in the jet set of the 1970s and the global nomads of the modern day and the logo represents unparalleled craftsmanship.