Technology & IT | Tuesday 14 April, 2015 8:08 am |

New Lenses Designed to Help Capture Impressive Photographs

Continuing with their innovation, FUJIFILM Corporation is extremely pleased to announce the updated roadmap for its X mount interchangeable lenses. Highly regarded for their outstanding image quality, resolution and well-built bodies, FUJIFILM's unique X mount lens range now has three new additions.

The first of the three new lenses - XF 120mm f/2.8 telephoto macro lens provide a 1:1 magnification ratio. It is ideal for capturing portrait and macro photographs without having to be close to the subject.

Thesecond addition - XF 35mm f/2 ‘R’ fixed lens is a compact and lightweight standard focal length lens. This lens, with a large aperture of F2, provides a shallow depth of field ideal for taking portrait images with excellent bokeh in the background.

As for the Teleconverter, it’s a 1.4x Teleconverter for FUJIFILM’s current XF 50–140mm f/2.8 R LM OIS WR in addition to the upcoming XF 120mm f/2.8 R Macro and XF 100–400mm lenses. This Teleconverter lens will be beneficial to the existing X photographers who would want to use different focal lengths without having to buy a lens with a varying focal length.

Over the course of the year, FUJIFILM will be introducing these lenses for Middle East consumers. The company is keen to bring to the market, lenses that complement their already available, outstanding cameras. Furthermore, with the addition of new technologies, FUJIFILM aims to improve the quality, and has carried out a review of the lens design, while acknowledging the demands and requests of the photographers.

“Camera lenses are equally crucial for taking fantastic pictures. We, at FUJIFILM, understand the needs of our customers and these news lenses will add to the excitement of taking pictures with a FUJIFILM camera. Our comprehensive line of new lenses will meet the demands and needs of all our customers,” commented Mr. Yuta Kawamura, marketing manager, Electronics Imaging Division, FUJIFILM Middle East & Africa.
Photo Caption: FUJIFILM’s latest lens lineup.

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About FUJIFILM
FUJIFILM Middle East FZE is a subsidiary company of FUJIFILM Corporation. FUJIFILM Middle East is based in Jebel Ali Free Zone, Dubai. A leader in the distribution of technologies that provide the backbone for state-of-the-art Imaging, Graphic Arts, Medical Imaging, Photofinishing, Recording Media and Motion Picture products, FUJIFILM Middle East stands proud as a proven solutions-provider. For more information, visit www.fujifilm-mea.com