First Studio M hotel to further boost UAE’s growing midscale hotel segment

Studio M, a chic urban hotel concept by Millennium Hotels & Resorts, one of the fastest growing hotel management companies in the region, is all set for its target opening date in the fourth quarter of 2018.    

The Studio M Arabian Plaza, a 3-star lifestyle hotel, with a prime location next to Al Qiyadah Metro Station, features 223 rooms and 100 apartments, and is designed for the budget-conscious, self-sufficient and independent minded traveller looking for a chic, urban space with tech-savvy comfort.

The opening of Studio M Hotel Arabian Plaza will add to the growing inventory of mid-market hotels that are constructed to accommodate Dubai’s tourism target of 20 million visitors by the year 2020.

Kevork Deldelian, Chief Operating Officer of Millennium Hotels & Resorts in the Middle East said: “The Studio M hotel is Millennium Hotels & Resorts’ contribution to the rising number of mid-scale brands in Dubai. In a city dominated by upscale and luxury hotel categories, the value-based option introduced by Studio M will attract and benefit travellers looking at stylish yet affordable accommodations when visiting Dubai. There is a great demand in the market for budget hotels and we hope to address this by opening the Studio M Arabian Plaza.”

The Studio M brand also aims to address the growing Generation Y market or the millennials which research shows make up more than one-third of the world’s hotel guests. Recognized as the biggest change in the travel industry in decades, the number of millennial guests is anticipated to reach over 50% by the year 2020.