Business & Money | Sunday 24 May, 2015 1:22 pm |

eXtra (United Electronics Company), Saudi Arabia’s largest consumer electronics and home appliance retailer, was recently awarded Saudi Arabia Retailer of the Year at the Middle East Retail Academy (MERA) 2015 Awards, held at the Fairmont Bab Al Bahr, Abu Dhabi. In addition to the prestigious award, eXtra also won Customer Promotion of the Year. The MERA awards recognise the performance of outstanding vendors, retailers and distributors operating in the Middle East. Now in their 8th year, they have become an established benchmark for excellence in the regional market.

Speaking about the award, Mr. Mujeeb Hazzaa, CCO, eXtra, commented:
“We’re delighted and honoured to have been named Retailer of the Year by MERA, in recognition of the continued hard work that has gone into the commercial success and growth of our company. As Saudi Arabia’s leading consumer electronics retailer, we remain committed to delivering a first class shopping experience to our customers, and providing them with offers and promotions that meet their specific needs at any given time. We are also very pleased to have won Customer Promotion of the Year – it is further testament to that commitment, and it is a privilege to stand alongside a number of other worthy winners.”

eXtra provides over 13 million customers with more than 12,000 products in stores across the Kingdom. The company was recently named as one of Saudi Arabia’s top 100 brands in recognition of its exceptional growth and sustained commercial success.
The MERA 2015 Awards form an exciting part of the DISTREE Middle East conference, a focused event for retail companies, which attracts more than 120 senior executives annually.