Euro Motors Jaguar Land Rover Celebrates Second Year Anniversary of Land Rover Experience Centre Bahrain

and Successfully Hosts Jaguar’s Art of Performance Tour 

Jaguar Land Rover along with its exclusive importer and distributor in the Kingdom of Bahrain, Euro Motors, celebrated the 2nd year anniversary of the Land Rover Experience Centre Bahrain, by holding a spectacular two day event at the Bahrain International Circuit (BIC) in Sakhir.

The celebratory event, which was held on the 17th and 18th of February 2017, for VIPs, media representatives, guests as well as customers, included an experience on the Land Rover Experience course. The semi-final of Jaguar’s Art of Performance Tour was also held for the very first time in the Kingdom of Bahrain, where Jaguar fans were thrilled to experience a ride of a lifetime at the Jaguar Dynamic Drive event.

With the Land Rover Experience Centre Bahrain being the first of its kind in the MENA region, it was designed to cater to both the local Bahraini and regional market and it has been doing so successfully for the past two years. During the successful two years, the presence of the Centre in the Kingdom along with the number of visitors per day has been growing exponentially. The Land Rover Experience lounge was also revamped and refurbished to better suit the needs and comfort of the guests and customers.

For the first time ever, Euro Motors Jaguar Land Rover also hosted the semi-finals for the Jaguar’s Art of Performance Tour. Guided by Jaguar’s expert drive instructors, this tour allows enthusiasts to drive and push the Jaguar vehicles to the limits through exhilarating challenges, including the Smart Cone Challenge, which uses wireless technology to randomly illuminate pairs of cones to set out a different route each time. With millions of different potential options taking place in real time, the technology provides a unique test of driving skill, precision and reactions.

Speaking on the occasion, Mr. Nawaf Khalid Al Zayani, the Managing Director of Euro Motors, said: “Having just celebrated the 2nd year anniversary of the Land Rover Experience Centre in Bahrain, I am proud to say that the event was a grand success and proves to be a continuing success for Euro Motors Jaguar Land Rover. We are glad to have witnessed such a favourable turnout for our Second Year Anniversary celebrations and this was our way of giving back to our customers, as we continuously strive to prioritize their needs and desires. We are also immensely proud that the semi-finals of the Jaguar’s Art of Performance Tour took place smoothly and I would like to take this opportunity to congratulate the finalists of the Tour.”

Located in the heart of the Sakhir desert within the grounds of Bahrain International Circuit (BIC), ‘The Home of Motorsport in The Middle East’, the Land Rover Experience Centre Bahrain covers 3.5 kilometres of varying terrains such as sand, rock, hill and water landscapes. There are 32 natural and man-made obstacles allowing guests to traverse terrain including slide slopes, humps, rocks, gravel roads and watercourses, all the while assessing the driving environment, maximising the capability and technology of the vehicle and most importantly developing driving skills in the world’s most capable luxury vehicles. In addition to the existing obstacles at the Land Rover Experience Centre, a new obstacle called the ‘Peanut’ was introduced, which tested the handling and suspension of the vehicles.

To book your Drive, call the Euro Motors Jaguar Land Rover showroom on +973 17460460.

About Euro Motors

Since the start of its operations in 1998, Euro Motors has successfully positioned itself as the leader in the automotive industry in the Kingdom of Bahrain. Continually striving to attain the highest standards, Euro Motors does not compromise on presentation, quality, technical service or customer care in accord with its belief in offering the utmost to customers.

For more information about the Land Rover Experience, call the Euro Motors Jaguar Land Rover showroom in Sitra on 17460460 or follow the latest posts about Land Rover on Facebook at Euro Motors – Land Rover Bahrain or on Instagram at @emlandroverbahrain. Additionally, to get further information, follow up to date Land Rover tweets on Twitter at emlandroverbahrain.
 

About Jaguar Land Rover MENA:

• Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel- drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
• We employ nearly 40,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centered in the UK, with additional plants in China, Brazil, India and Slovakia.
• At Jaguar Land Rover we are driven by a desire to create class-leading products that deliver great customer experiences. The largest investor in R&D in the UK manufacturing sector, we have invested £12 billion in the last five years and in the current year alone will spend over £3 billion on new product creation and capital expenditure. Last year Jaguar Land Rover sold 487,065 vehicles in 160 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.
• Based in Dubai, Jaguar Land Rover MENA is responsible for the provision of region-wide support to 20 markets and their respective retailers in the Middle East and North Africa region
• Engineering Vehicle Testing Centre operates in Dubai, with a  dedicated Jaguar Land Rover Training Academy that is the first of its kind in the region
• A dedicated Jaguar Land Rover parts distribution centre is open in Jebel Ali Free Zone to service the entire region
• Currently employs circa 84 employees, supporting 39 dealerships across 20 markets
• Forecasted to grow to 58 dealerships across 20 markets by 20/21, with strategic actions planned to further strengthen the regional dealer network

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