Business & Money | Friday 30 January, 2015 1:42 am |

Epson, a global innovation leader in printing, visual communications, manufacturing and quality of life solutions for the office, home, commerce and industry, today announced a long-term global partnership with the 2014 FIA Formula One World Champions, the MERCEDES AMG PETRONAS Formula One™ Team. Epson will become an Official Team Partner of MERCEDES AMG PETRONAS, providing its expertise in the product areas of inkjet printers, scanners, 3LCD projectors and wearables, including smart glasses and health/sports sensing products. The Epson logo will be visible on the MERCEDES AMG PETRONAS race cars, along with branding on the helmet visors and racesuits of the team’s drivers Lewis Hamilton and Nico Rosberg, in a new livery for the 2015 season that will be revealed by MERCEDES AMG PETRONAS when Formula One testing begins on February 1.

“We are extremely proud to enhance our global brand profile by becoming an official partner of the MERCEDES AMG PETRONAS Formula One™ Team,” said Epson President Minoru Usui. “The partnership aligns two world-renowned champion brands committed to the relentless pursuit of innovation, the attainment of global leadership positions and the creation of products and services that continue to exceed expectations and emotionally engage stakeholders worldwide.”

Toto Wolff, Head of Mercedes-Benz Motorsport commented:
“We are delighted to welcome Epson to the MERCEDES AMG PETRONAS Formula One Team as our preparations for the 2015 season gather pace. It is always a pleasure to work with forward-thinking companies and Epson’s products are a natural fit for our race and manufacturing operations. Epson’s use of innovative technology to deliver performance is perfectly aligned to what we strive to achieve in Formula One and we will be working closely with Epson to showcase these innovations and increase global awareness of their brand and products. We look forward to the season ahead and many successful years as partners.”

The locations of the twenty 2015 Formula One race events closely reflect Epson’s global footprint and will provide unique and highly visible platforms for showcasing its advanced technologies and accelerating growth by deepening customer relationships worldwide.

The global partnership also brings together two organizations with a strong commitment to minimizing environmental impact. Epson, for example, aims to achieve a 90% reduction in CO2 emissions versus the environmental impacts of current and future operations by 2050, partially by reducing the environmental impact of its manufacturing processes but also by reducing the impact of its products during use. The Championship-winning MERCEDES AMG PETRONAS F1 W05 F1 Hybrid car, raced by the team in 2014, was over 30% more fuel efficient than its predecessor and has also delivered real-world benefits in the S 500 Hybrid Plug In and other Mercedes-Benz road cars.