Emirati performer Hussain Al Jassmi to highlight the UAE’s culture and talents to the world as new Expo 2020 Ambassador

Emirati singing sensation Hussain Al Jassmi has been named an Expo 2020 Dubai Ambassador, as Expo seeks to spotlight the UAE’s rich culture and showcase its talented population to a global audience in the lead up to the World’s Greatest Show. 

One of the Arab world’s foremost artists, Al Jassmi’s impressive catalogue of work includes songs such as Fakadtak and Boshret Kheir. His collaboration with Expo 2020 will drive excitement and national pride around a historic milestone for the UAE, as it prepares to welcome more than 190 countries and millions of visitors to the largest event ever staged in the Arab world. 

Hussain Al Jassmi said: “This is a golden opportunity to showcase the potential and talents of the people in this region. I also consider it a perfect opportunity to express pride in my dear country by telling the story of the UAE and Expo 2020 to the whole world. I can’t wait until Expo 2020 Dubai welcomes people and cultures from every corner of the planet to the UAE for a once-in-a-lifetime celebration that also aims to make our world a better place. 

“This is a unique opportunity for everyone in the UAE to highlight the nation’s spirit of warmth, optimism and tolerance on the global stage that Expo 2020 provides. As the UAE approaches its Golden Jubilee, I am delighted and honoured to play my part in showing how far we have come in the past 50 years, as well as our limitless aspirations for the future.”

Al Jassmi’s distinctive music will not only wow visitors at the next World Expo, taking place from 20 October 2020 to 10 April 2021, but is also set to engage a wider audience through online channels and other media, particularly as Expo 2020 celebrates its One Year to Go milestone later this month.

Manal AlBayat, Chief Community Engagement Officer, Expo 2020 Dubai, said: “It’s a joy and an honour to be working with Hussain Al Jassmi as an Expo 2020 Dubai Ambassador. He is a much-loved performer who holds the UAE’s values close to his heart and speaks to audiences around the world. 

“Hussain is a great choice to showcase the UAE and Arab culture and its rich pool of talent on a global stage. This collaboration exemplifies the world-class entertainment that visitors will experience during the 173 days of Expo 2020 Dubai and we are very pleased that Hussain has joined our Expo family.”

Visitors to the World’s Greatest Show can also discover 60-plus live shows per day, more than 200 dining outlets, groundbreaking architecture at every turn, technology that is set to transform our lives, 192 Country Pavilions showcasing every participating nation’s culture and innovations, and so much more. 

It also underlines Expo 2020’s belief in the power of collaboration – and that when humanity comes together, we can create something truly special.

Taking place for 173 days, Expo 2020 Dubai is set to attract 25 million visits and more than 200 participants – including countries, corporations, multinational organisations and educational institutions – to explore the theme of ‘Connecting Minds, Creating the Future’.