EMAAR's partnership with Sharjah Entrepreneurship Festival 2024 unleashes a diverse ecosystem

In a commitment to fuel technological innovation and entrepreneurial advancement, the multinational real estate development company, EMAAR, has announced its partnership with the Sharjah Entrepreneurship Festival (SEF), organised by the Sharjah Entrepreneurship Centre (Sheraa), and taking place from 3-4 February 2024.
This multifaceted partnership includes sponsoring the ‘Startup Town’, one of 5 dedicated zones within the festival which will feature the ‘Founder Stage’, hosting talks and discussions from local and global experts. EMAAR will extend its partnership further by sponsoring the Tech Track for the anticipated SEF Pitch Competition, providing a platform for startups to showcase their ideas and ventures. Additionally, this renowned company will also be hosting one of the workshop halls at SEF 2024 providing specialised workshops and masterclasses from global authorities.

Mohamed Alabbar, founder of Emaar Properties, said: “We are thrilled to be a part of the Sharjah Entrepreneurship Festival 2024. It's more than just a partnership for us; it's a chance to be at the heart of innovation and entrepreneurship. With EMAAR’s sponsorship of the 'Startup Town' and the Tech Track, we're setting the stage for tomorrow's business leaders. This is where ideas meet opportunity, and we're proud to support these bright minds as they shape the future of business in the UAE and beyond."

Najla Al Midfa, CEO of Sheraa, commented on the partnership, saying, “EMAAR's contribution towards promoting entrepreneurship has been an instrumental force, and is a prime example of how corporate support can power the greater entrepreneurial ecosystem, igniting a vibrant culture of innovation and enterprise across the UAE and beyond. Their valued partnership is a crucial component of SEF 2024, the region’s largest entrepreneurship festival, and it is through such profound and enduring commitments that initiatives such as this festival thrive. SEF also provides a globally visible platform that shows the true impact that corporate partnerships can have on entrepreneurship as we form collaboration through common goals, and collectively empower the growth of future-defining ventures.”

The ‘Startup Town’ at SEF 2024 will serve as a vibrant mini-ecosystem, featuring engaging discussions, pitch competitions, workshops, and direct feedback from industry leaders. Within this founder-focused space, dedicated areas will facilitate networking, mentorship, and showcase emerging startups from across the region, and the exclusive ‘Investor Lounge’ will offer startups unique opportunities for one-on-one conversations with leading investors and accomplished founders.

Additionally, EMAAR’s Startup Town will exemplify the power of collaboration through the ‘Canadian Pavilion,’ hosted by Toronto Metropolitan University's ‘DMZ,’ and the ‘EDT Tech Pavilion ,’ hosted by ED & Partners, dedicated to envisioning the future of the education sector, will showcase leading startups from Canada and the EdTech industry, respectively.

The Founder Stage will be a nucleus of insightful talks, discussions, and activities, curated to revolve around founder-centric themes. Attendees will be able to gain invaluable knowledge on raising capital, scaling startups, cofounder dynamics, and industry-focused topics, presented by the world's leading minds.

Notably, attendees have the unique privilege to glean insights from H.E. Mohamed Al Abbar, EMAAR's founder, in a talk titled ‘Towering Success: What it Takes to Build a Business Empire,’ where he will share his journey to becoming a titan in the business world and what it takes to excel in creating a successful enterprise.

EMAAR's influence will extend beyond established businesses, with sponsorship of the SEF Pitch Competition's Tech Track, enabling emerging startups to pitch to industry experts for a chance to secure funding and support through a grant of AED 50,000, along with other exciting perks.

The five pioneering startups in the Tech Track will be HireSmart AI, AR Engineering, Holofair, Jalebi, and Viewit – embodying the technological ingenuity that will be showcased at SEF 2024, and a testament to EMAAR's commitment to nurturing emerging talents and propelling them onto the global stage.

In a holistic approach, EMAAR will also sponsor one of the workshop halls at the SEF Academy, where experts from various fields impart essential skills to future leaders. Attendees can anticipate gaining practical insights, honing valuable skills, and navigating the nuances of entrepreneurship from industry experts. The workshop format aims to create an interactive and collaborative learning environment, fostering an exchange of ideas and experiences that will resonate with participants long after the festival concludes.

The 7th annual Sharjah Entrepreneurship Festival is set to captivate audiences from February 3-4 at the Sharjah Research Technology and Innovation Park (SRTIP). Under the theme of “Our Shared Canvas,” this celebration of entrepreneurship promises an immersive experience as SEF 2024 becomes a hub of ideas and opportunities, featuring an impressive lineup of 200 speakers from 15 different countries