Dubai Summer Surprises 2016 concludes a 43-day celebration of great events, rewarding deals and family fun

The 19th edition of Dubai Summer Surprises (DSS) will took its final bow on Saturday, 20 August, after a 43-day citywide celebration featuring great events, rewarding deals and family fun that spread cheer and happiness among residents and visitors.

Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), DSS 2016 transformed the city into a cool and fun summer oasis for the whole family with an exciting line-up of events and activities including shows by world famous cartoon characters, activations featuring global brands and products, and unique dining and shopping promotions, offering prizes and even more surprises.

With numerous retail promotions offering fabulous prizes including one offering shoppers the chance to win 12 Infiniti Q50 cars, and unbeatable deal and discounts up to 75 %  on an array of merchandise in malls citywide, DSS contributed towards boosting the city’s retail sector this summer season.

On the entertainment front, the DSS 2016  highlights included The Gruffalo Adventure and Save Our Summer at The Dubai Mall; Alvin & The Chipmunks Live on Stage at Mall of the Emirates, City Centre Mirdif and City Centre Deira; Mercado Circus Fiesta at Mercato; ‘Barbie You Can Be An Athlete’ experience, Trash Pack Live Show and Workshop, and Hasbro Games, all at Dragon Mart 2;  Miss Fortune Circus; Lego Friends Workshops and My Little Pony Live Show & Beauty Corner, all at Ibn Battuta Mall; Bricks at BOXPARK; The Jungle Book at CITY WALK; and Angry Birds: Splat That! at Dubai Festival City Mall.