Dubai Ladies Club launches Beachella 2016, in cooperation with DEWA

Dubai: 10 October, 2016 – Dubai Ladies Club is welcoming the turn of the season with three dreamy weekends of ‘Beachella’ fun, relaxation and entertainment for all ages. Guests can look forward to an exciting line up of beach games, live DJ, water sports, outdoor fitness classes, kids activities, beach souk, live barbecue as well as a wide choice of eateries and food trucks. Beachella is supported by Dubai Electricity and Water Authority as Platinum Sponsors and Saudi German Hospital as Silver Sponsors.

On the occasion, Lamia Abdulaziz Khan, Director of Dubai Ladies Club said, "We are pleased to introduce a new season of beach festivities at Dubai Ladies Club, which is the perfect reflection of our longstanding mission to the home of happy healthy women. Beachella will continue to celebrate happiness through a culture of wellness, creativity and active living. With every year we have also tried to introduce new and trendsetting attractions, and this season will be no different with the introduction of our brand new VIP Cabanas that includes a exclusive beach menu and butler service; as well as the first Sea Swings sets in Dubai which will offer the perfect dreamy setting to soak in the sunny surroundings.”

For her part Khawla Al Mehairi, Vice President of Marketing and Corporate Communications at Dubai Electricity and Water Authority (DEWA), said: “We are pleased to support and collaborate with Dubai ladies Club on this event, that reflects our commitment to fulfilling the goals of Dubai Plan 2021 that envisions a city of happy, creative and empowered people living within an inclusive and cohesive society; thereby consolidate Dubai's position as a center of sustainability in line with international practices in terms of consumption and efficiency and good governance of natural resources, as well as anti-obesity and obesity health goals. We are proud to support the various activities and awareness programs organized by Dubai Ladies Club, which is the ideal setting to further this message as it provides a comfortable place and atmosphere appropriate for women in an exclusive setting, that caters to every need of women to develop their skills, confidence and capabilities to become pillars of their society. The Club is keen to organize such innovative initiatives annually in the light of developments in the list of women's needs is a challenge in itself to achieve better for her and thus achieve happiness."

Themed around dreams, Beachella will see the Club transformed into festival zones that will cater to the tastes of every woman. As expected, guests will be treated to an exhilarating range of water activities from Fly Boarding and Paddle Boating to Kayaking, Standup Paddling and Aqua Volleyball. Beachella will also mark the launch of Dubai Ladies Club’s new VIP Cabanas in partnership with Fortnum and Mason, exclusively designed for ladies who are looking for the ultimate luxe beach experience. Moreover, the new Sea Swings at Dubai Ladies Club will offer a dreamlike setting for ladies to unwind. DLC’s Tanning Bar will be back with favourite tanning combos as well as some new products.

The Fitness Zone will return with a wide selection fitness and dance activities which will include Aquatic classes at the member’s pool; and also weekly fitness challenges beginning with the Ana Gow Running Challenge on 14th & 15th October, Al Saada Fitness Challenge by DEWA on 21st & 22nd October, DXB Swimming 101 on 28th October.

The Food Zone will feature a delicious menu that includes a live beach barbecue by Reemalia restaurant, an hearty but healthy Arabic spread by Omnia Glow restaurant; and also visits from hip and happening food trucks such as 54 Diner.

As always there will be plenty of games for children in the dedicated Kids Zone. Additional ladies can shop till they drop in the Beach Souk which will feature products and services from Valleydez, Joelle Paris, The Bubbles Store, Crochet Flowers, The Dollhouse Salon, CRYO Health, Du and DEWA and Saudi German Hospital. Al Asalla Spa’s will be back with its popular beachside Spa Experience that will support of Breast Cancer Awareness Month.

This event is free for Dubai Ladies Club members. Non-members may purchase tickets at the door at the standard price of AED 200. All Government female employees can enjoy an exclusive discount for AED 150 only.

Dubai Ladies Club consistently organizes exclusive programs and events in various fields such as sports, art, social and cultural; in an effort to provide women and children with a comfortable haven to enjoy beach season and take advantage of the club’s state-of the-art outdoor facilities during the pleasant weather.