Dubai Festival City Prepares to Launch a new Global Attraction for Dubai

Dubai Festival City (DFC), an Al-Futtaim group development, has announced a first-of-its-kind attraction set to open in a matter of weeks. The innovative and spectacular multimedia show located within the unforgettable stage of Festival Bay, will bring together elements such as light, water and fire to dramatic effect. With the final stages of development and construction well under-way for the delivery of the epic spectacular, Festival City is poised to set Dubai alight. Expected to be a top global tourist attraction, the immersive show will rival popular waterfront shows in other global destinations such as Las Vegas and Singapore when it opens in December.

The breathtaking new attraction will transform Festival Bay with its cutting edge, multi-media technology, producing the world’s largest permanent projection surface on the InterContinental Dubai Festival City, five times bigger than the world’s largest IMAX screen. Al-Futtaim Group Real Estate has worked with Laservision, producers of the globally renowned Marina Bay Sands show in Singapore, to create a unique sensory experience to rival all others, by harnessing the power of light, water, and fire, combined with giant aqua screens, 30 fountains and surround sound to connect with audiences and produce a show like never before seen before.

Steven Cleaver, Director Shopping Centres, Al-Futtaim Group Real Estate, said: “Dubai is one of the top global destinations for tourists and we are bringing something to Festival City that will become one of the most exciting attractions ever launched. We have specifically designed this spectacular show to be seen and enjoyed from all angles and viewpoints including our restaurants, the Intercontinental Hotel and the whole area of water of Festival Bay.”

Cleaver continued, “This project has been three years in the making and what we have developed is truly an awesome spectacle that residents of Dubai and visitors from all over the world will want to come and see. We have worked closely with our partner Laservision, to develop a cutting edge multi-media show that will tell a magical 360-degree story across the water at Festival Bay. It has been designed to capture the imagination of people of all ages and will be something visitors will want to come back for time and again.”

The new attraction is part of a massive AED 1.5 billion redevelopment project by Al-Futtaim Group Real Estate to reinvigorate Festival City as one of the UAE’s most exciting retail and leisure destinations. The Group has also announced a raft of new international retailers, over the past few months - including Top Shop, Mint Velvet and Rigby & Peller, as well as restaurants including celeb favourite Sugar Factory, California Pizza Kitchen, Cheesecake Factory, Bareburger and Tortilla. The popular Singapore department store Robinsons will also open at the mall in early 2017.