du, from Emirates Integrated Telecommunications Company (EITC), has announced a new partnership agreement with Amazon which will provide greater and more convenient choices to customers in the UAE. All new and existing du customers are now able to purchase a range of products and services directly from amazon.ae through the Amazon Shopping app or via the browser, while enjoying a variety of payment options and fast and reliable deliveries. du products on amazon.ae include prepaid and postpaid plans, data packages in addition to devices.
Anthony Shiner, Chief Digital Transformation and Innovation Officer, du, said: “At du, we are driven by our commitment to work with carefully selected partners to deliver valuable experiences to our users. A customer-first approach across all our operations is important to us, and Amazon shares this same vision. Further developing our digital footprint represents the latest step in continually providing customers with more choices concerning products and services. We are excited about the possibilities and potential of working further with Amazon moving forward.”
Ronaldo Mouchawar, VP of Amazon Middle East and North Africa said commented “At Amazon, we work tirelessly to provide our customers in the UAE with best-in-class selection, great prices and a convenient and fast delivery. We succeed when our partners succeed. We are delighted to partner again with du to exclusively offer a series of their products and services on Amazon.ae”.
Having the most important, in-demand products and services available on our website and app is amongst our top priorities. This latest collaboration with du is a significant milestone. Telecommunication customers now have another easy and convenient platform to acquire the solutions they require. Products are available for both Amazon and du customers in the UAE to purchase with direct delivery to their doorstep. We look forward to working alongside our valued partners at du during the coming period.”
du products and services launch on Amazon.ae comes as an extension of du and Amazon’s collaboration that started in 2019 with the launch of Prime Video and more recently with the offering of one-year Amazon Prime membership to new du customers at no additional cost, for AED 140.