du Launches Strategic Partnership with YuppTV

Following the successful launch of YuppTV in the region, du, from Emirates Integrated Telecommunications Company (EITC), has launched a strategic partnership with YuppTV, being one of the leading OTT platforms, to offer its South Asian subscribers unlimited access to 150+ premium TV channels and over 3,000 on demand movies in 10 languages. This means that du subscribers can now enjoy the best of South Asian content on up to four of their chosen devices upon subscribing to du’s Home plans and packages. 

Zahra Zayat, Vice President Middle East and North Africa, YuppTV, said: “We are very excited to announce our strategic partnership with du. From now on, YuppTV will be offering du customers unlimited entertainment of over 150 channels and 3000+ popular movies featuring premium South Asian channels such as Colors, Zee, Asianet, Colors, Sun and many more. This collaboration comes as part of our plan to increase our market share in UAE and the rest of the Gulf where over 55% of the population is South Asian. du and YuppTV share the same commitment to provide customers superior quality and service by giving them more ways to enjoy the premium content they want, anytime and anywhere at a price that is fit for their pocket.”

Amr Eldesouky, Executive Vice President of Consumer Services, du said: “At du, we strive to deliver premium entertainment packages that meet the tastes and trends of our various customer segments. With the launch of this partnership with YuppTV, we are able to enhance our du Home plans even further by adding everyday value and benefits to a wider proportion of our subscriber base. By offering access to YuppTV’s large catalogue, du customers can now look forward to enjoying unlimited South Asian entertainment with access to premium content such as Colors, Zee, Sun, Asianet and Star, anytime and anywhere.”

Revolutionizing the way TV is viewed across the world; YuppTV has over 25,000 hours of entertainment content catalogues in its library across all genres including movies, series, Cricket Sports, TV shows, Kids, and News. du’s South Asian subscribers can now watch their favorite content on 4 devices simultaneously, anytime anywhere, in Hindi, Tamil, Malayalam, Telugu, Bengali and many more.