du Collaborates with Cisco to Offer new Software Defined networking solution for business customers

On the sidelines of the ongoing GITEX Technology Week 2018, du, an UAE-based telecommunications service provider from Emirates Integrated Telecommunications Company (EITC), in collaboration with Cisco, today announced the launch of software defined Intelligent Connectivity solution.

The launch further expands du’s business offerings, to now include SD-WAN Software defined Intelligent Connectivity Service (SD-WAN) provides business customers with a clear visibility of their WAN, allowing them to dynamically optimize traffic and bandwidth to match business and seasonality demands while balancing performance, operational simplicity and cost. 

Today’s announcement comes just months after the two companies announced a joint white paper  outlining du’s technology roadmap for digital transformation. The new services launch further strengthens du’s strategic collaboration with Cisco and marks a key milestone in du’s execution on its 2021 technology vision.

“As we drive our digital transformation agenda to spur expansion into new growth areas with ICT solutions, we have been working diligently towards introducing disruptive technologies and services to our customers,” said Farid Faraidooni, Deputy CEO – Enterprise Solutions, Emirates Integrated Telecommunications Company. “We are collaborating with Cisco to offer a new breed of Intelligent Connectivity solutions and Managed branch office services. We are excited about the opportunities this will bring to our customers and in enriching the UAE’s ICT ecosystem.”

du's key strategic pillars in driving change include the provision of a seamless customer experience across channels, innovative services and solutions, and agility in operations. Cisco provides the foundation for digital transformation through its comprehensive product and services portfolio that brings together networking, security, automation, and analytics.

“ICT landscape around the world is witnessing immense disruption, which necessitates transformational change from Service Providers. As a technology leader, Cisco is collaborating with du in support of du’s transformation and to help evolve their offerings beyond traditional connectivity services to incorporate a wider gamut of intelligent and cloud managed enterprise offerings," said Ali Amer, Managing Director, Global Service Provider Sales, Cisco Middle East and Africa.

"duis offering a rich portfolio of Cisco based SD-WAN, built on Viptela technology.. This is a great example of how disruptive technology such as intent-based networking is fundamentally changing the blueprint for networking, offering Service Providers faster time to market and immense benefits to business customers such as agility and cost efficiencies. ”added Ali Amer.