Designed with the Consumer’s Lifestyle in Mind: Samsung’s QuickDrive™ Laundry Technology

In the world of technology, the most effective innovations are those that help solve unique problems in original ways. Since its inception, Samsung has been committed to building products around consumers’ lifestyles and helping address the specific pain points of consumers in different markets. Through its industry-leading technologies, Samsung has established a reputation for bringing you the products that genuinely make life easier in ways you may not have expected. Among these is a range of advanced home appliances that address the needs of consumers across the regional market – the latest of which is Samsung’s all-new QuickDrive™ washing machine. 

QuickDrive™ adds to an impressive line of Samsung laundry technologies that deliver on value and performance through innovations that enhance consumers’ lifestyles and cater to user needs across the region. In the Middle East, consumers face unique challenges in their day to day lives, and Samsung aims to alleviate these challenges with products like its exciting new QuickDrive™ washer.

For example, in the Middle East, consumers and companies alike are particularly aware of water consumption and efficiency[1]. In an arid region prone to water shortages[2], especially during the warmest months of the year, reducing water usage is important – and with the QuickDrive™ washing machine, you can cut back on water and energy use effortlessly. Tailor-made wash settings allow you to select the wash cycle that best suits each unique load, with the option to select a smaller load size or complete a cycle in just 39 minutes, helping reduce unnecessary water and energy consumption. Thanks to Samsung’s revolutionary Q-Drum, which produces an intense wash cycle that removes dirt quickly and effectively in significantly less time, even your dirtiest loads get cleaner, faster.

Samsung’s QuickDrive™ washer also offers various energy-saving features beyond water conservation, adding more value for consumers whose household energy expenditure is higher due to other vital appliances like the air conditioner and refrigerator. With the ability to save up to 50% more on energy than the highest A+++ energy-efficiency standard for a wash cycle, alongside the ability to reduce energy use by 20%, you can save water, energy, time, and money with every load[3].

One of its most innovative features is Q-Rator, Samsung’s intelligent laundry assistant that enables smart, connected capabilities to do the hard work for you. Among these is Laundry Planner, which helps you choose a laundry finishing time that works best with your schedule, so you can load your washing machine in the morning, start it while you’re at the grocery store or leaving work, and come home to a freshly finished load that’s ready to be dried. 

Also enabled by Q-Rator is Laundry Recipe, which recommends an optimal washing cycle based on load information such as color, fabric type, and degree of soiling; and Auto Optimal Wash, which uses four dedicated sensors to automatically dispense the perfect amount of detergent into each load. With Samsung’s smart features on the QuickDrive™ washer, laundry is made quicker and easier so you can spend more time and energy on the things you enjoy this Ramadan.

For Samsung, creating products tailored to meet consumers’ unique needs is a top priority. The all-new QuickDrive™ washing machine was designed with the consumer’s lifestyle in mind; and with a range of innovative features perfectly suited for consumers in the Middle East, Samsung is delivering on its promise to make your life easier in unexpected ways.