d’s Compact Figo Enjoys Greater Success in Saudi Arabia as Sales Grow Five-Folds in 2016

Ford’s passenger car lineup has benefitted from a bumper 2016 in Saudi Arabia, seeing a tremendous boost in the sales of its compact Ford Figo models, with the number of units sold increasing nearly five-fold in the Kingdom. New regulations set out by the Saudi Standards, Quality and Metrology Organisation (SASO) regarding corporate average fuel economy (CAFE) hope to improve fuel economy in small vehicles by four per cent* – to around 19 kilometres per litre, making smaller cars more desirable. It’s also estimated that around 12 million vehicles are on Saudi roads on any given day – of that, according to experts*, light vehicles account for approximately 82 per cent.