Business & Money | Sunday 21 June, 2015 4:30 am |

Nuwaid Pocker, CEO of Crunch Doha, Qatar's first body transformation company, spoke about the basics of transformation in the “How Women Work 2015” event, which was held at the Qatar Business incubation Centre under the patronage of HE Sheikha Alanoud Al-Thani.

Taking part in this event is an indication of Crunch Doha’s efforts to empower people and motivate them to become the best version of themselves. Because Qatar’s sustainability depends on the development of its people, empowering women and strengthening their role in society is vital. Participating in such an event showcased the message of Crunch to support of the Qatar National Vision 2030’s Human Development Pillar.

Commenting on this occasion, Nuwaid Pocker, CEO and Co-founder of Crunch Doha, said:

“We take pride in supporting events that empower people and show them the way to lead better lives. Causes such as this are in line with our vision at Crunch, inspiring our clients to become the best version of themselves. We make sure to keep a special focus on women by showing them how powerful they truly are and how much they are capable of achieving once they set their mind to it.”

For her part, Saima Bukhari, COO and Co-founder of Crunch Doha, said:

“As an empowered woman, I hope for a world where all women realise their full potential, conquer their fears, and pursue their goals. At Crunch Doha, we encourage women to transform their lives on a daily basis, and are always seeking new ways to get involved in women empowerment, whether it’s inside or outside the gym. We are very pleased to be part of this event and hope to witness more like it in the future, because the future needs powerful women.”

Crunch Doha continuously seeks to collaborate with companies, associations, organisations and events that recognise the importance of promoting a healthy lifestyle to employees and clients, which lead to personal development, self-realisation and happier living.