Crown Prince launches CEER's flagship vehicles

Saudi Crown Prince, Prime Minister and Chairman of the Public Investment Fund (PIF) Mohammed bin Salman has launched EXOBOT, the flagship electric vehicle (EV) from CEER, the national automotive company.

This national milestone reflects Saudi Arabia's strategic direction toward developing an advanced industrial sector aligned with the objectives of Saudi Vision 2030 and further strengthening Saudi Arabia’s position in the global automotive industry, the state-run SPA new agency reported.

"The launch of CEER's first vehicles represents another step forward in Saudi Arabia's progression to build a sustainable and prosperous industrial ecosystem,” said the Crown Prince.

“It further enables the automotive sector as a key driver of economic growth, through attracting investments, empowering national talent, and expanding the private sector's role to further position Saudi Arabia to become a leading regional and global hub for this industry."

The EXOBOT sedan and SUV are part of a planned portfolio of seven models to be launched over the next five years, including midsize and compact vehicles with various propulsion options to serve different customer needs. These vehicles will be manufactured at CEER Manufacturing Complex (CMC), the largest automotive production facility in the Middle East and one of the most technologically advanced in the world.

Additionally, the EXOBOT sedan and SUV feature a distinctive design inspired by Saudi Arabia's landscape, rooted in its culture, and reflective of its vision. Designed and engineered locally, the EVs meet the highest global standards, further strengthening Saudi Arabia's position as a rising force in the global automotive industry.

By 2034, CEER is projected to contribute over SAR30 billion ($8 billion) to Saudi Arabia's GDP, over SAR80 billion ($21 billion) to trade balance improvement, and create quality direct and indirect jobs.

The announcement aligns with PIF's efforts to develop an integrated and competitive local automotive ecosystem, as part of PIF's mandate as a key driver of Saudi Arabia's economic diversification.

The PIF launched CEER in 2022 as the first Saudi vehicle brand to support the development of the national industrial ecosystem, attract investments, create opportunities for the private sector, and increase Saudi GDP.