Tourism & Hospitality | Tuesday 24 March, 2015 11:29 am |

- The Color Run™ presented by Daman’s ActiveLife invades Yas Island ahead of Friday’s event
- Entries still available for the ‘Happiest 5k on the Planet’ from www.thecolorrun.ae/AbuDhabi

Shoppers were left amazed as vibrant Color Runners burst into Yas Mall, running, dancing and cartwheeling their way round Yas Island’s newest attraction ahead of this Friday’s The Color Run™ presented by Daman’s ActiveLife.

The flashmob of students, aged between 18 and 19 years-old, were covered from head-to-toe in color and glitter as they erupted from the new Reebok store, led by Runicorn – The Color Run™’s official mascot.

Untimed and taking place this Friday 27 March, this year’s fun run promises to be brighter than ever before with glitter and fluorescent color confirmed for the famous Finish Festival.

“Today’s Yas Mall takeover was just a tiny taster of what’s to come this Friday when thousands of Color Runners will light up Yas Marina Circuit,” commented Greg Sproule, Managing Director of IMG Middle East who organises the event.

He added: “The Color Run™ is a community event working with Daman’s ActiveLife to promote health, happiness and individuality, inviting any age, shape and fitness level to take part.”

Entries to The Color Run™ presented by Daman's ActiveLife cost AED 140 and include a Gift Pack, an event t-shirt, sweatband and color pack. In keeping with The Color Run™’s tenet of giving back to the community, $1 from every registration will be donated to the Friends of Cancer Patients charity through the Just Giving platform. Participants can enter online at www.thecolorrun.ae/AbuDhabi.

@TheColorRunUAE
www.Facebook.com/TheColorRunUAE
www.instagram.com/TheColorRunUAE
http://www.youtube.com/thecolorrunuae

About Daman’s ActiveLife
ActiveLife is an initiative by Daman that aims to mobilise the UAE community to lead a healthy, active lifestyle through a wide range of events and programmes aimed at improving physical fitness, mental fitness and performance.
About National Health Insurance Company – Daman
National Health Insurance Company – Daman is the region’s leading specialised health insurer, providing comprehensive health insurance solutions to more than 2.4 million members in the UAE.
Over the years, the company has been the partner of choice for a number of the country’s most prominent organisations and multinational companies in various industries including oil and gas, aerospace, energy, construction, investments and media.
Daman is a public joint-stock company that is 80% owned by the Abu Dhabi Government with the remaining 20% owned by Munich Re. The company is backed by the reliable support of the Abu Dhabi Government and its strategic partner, Munich Re, one of the world’s leading reinsurers, plays an important role as both reinsurer and a valuable source for knowledge transfer.
Headquartered in Abu Dhabi and established in 2006, Daman offers a range of health insurance plans for both individuals and organisations and exclusively manages the Government’s health programme – Thiqa – for UAE Nationals and Abu Dhabi Basic Plan – for low income expatriates. Members enjoy access to the largest healthcare providers’ network in the UAE and an extensive international network of over 45 countries.
Daman, a pioneer in health care insurance, drives innovation through a combination of state-of-the-art technology and healthcare-related expertise offered by a highly skilled and knowledgeable workforce. Members benefit from added value through unique offerings such as the disease and case management programmes as part of the acclaimed Health Support services. Daman also operates a 24/7 customer call centre and has a medical services authorisation team in direct contact with Daman’s network of healthcare providers. It also provides a diverse range of online services that are unmatched in the UAE.
Daman has set high standards in the health insurance industry and has been awarded a number of internationally recognised awards and quality-focused certifications in a relatively short span of time. The company is ISO 9001 certified for Quality Management Systems and ISO 27001 certified for Information Security Management. The company’s successful application of the online-based Pharmacy Benefit Management system has received a full accreditation by URAC.

About IMG
IMG is a global leader in sports, fashion and media operating in more than 25 countries around the world. IMG’s businesses include Events & Media, College, Golf, Tennis, Performance and IMG Academy, Fashion, Models, Clients, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; strategic partnerships with sponsors and brands; and marquee assets across sports, entertainment, events, music and fashion.