Cisco and BTC Networks Saudi Arabia Strengthen Relationship to Address Evolving Customer Needs in the Digital Era

BTC Networks, a leading provider of integrated technology solutions, is deepening its collaboration with Cisco to offer the full suite of the global technology leader’s solutions to business of all sizes in the Saudi market. As the momentum of digital transformation in the kingdom accelerates, BTC Networks is strengthening its relationship with Cisco to enable companies to better meet the technology needs of the fast-growing Saudi market.

“BTC Networks strives to provide businesses of all sizes IT and telecommunications solutions that enable them to operate and adapt new technologies more quickly,” said Alawi Baroum, the Chief Executive Officer at BTC Networks. “Businesses in the Kingdom are increasingly demanding advanced IT and telecommunications services that deliver business results. We believe that our understanding of the local market, coupled with the solutions developed by Cisco, enable us to play a crucial role in helping customers throughout Saudi Arabia achieve their strategic goals.”

“Digital transformation with our customers is driven through our partner ecosystem and Cisco recognizes the critical importance of enabling the full capabilities of our partners,” said Haytham Al Ohali Managing Director at Cisco systems Saudi Arabia. “With a broad range of expertise across multiple Cisco solution areas, BTC Networks is on the right track to support customers’ needs for more innovative solutions in the dynamic Saudi market. Our tight alignment will support them to make the most of our world-class architectures and technologies and empower them to deliver solutions built for the digital era.”

Digital transformation combines multiple new technologies in new ways to help customers transform either their operating or business model, resulting in tangible business outcomes such as increased sales, customer loyalty and employee productivity. Recent reports by industry analysts indicate that a growing number of business decision-makers and CEOs across leading Saudi firms are incorporating digital transformation as a core part of their corporate strategy over the coming years.

Last year, Cisco signed a Memorandum of Understanding (MoU) with the Saudi Ministry of Commerce and Investment, which laid out a roadmap for the accelerated pace of digital transformation.

Key verticals where the pace of digitization is gathering momentum in Saudi Arabia include public sector, communications, finance, healthcare, transportation and education. The government is embracing technological changes and aims to reap benefits from areas such as big data and advanced analytics to improve the provision of citizen-centric services. Businesses across the kingdom's banking, retail and telecommunications industries are also focusing their efforts to reshape customer experiences and cater to a largely young, connected and digitally savvy demographic.
 

“Cisco’s go-to-market support for BTC will be helping them to differentiate their offering in the marketplace and continue to deliver outstanding value to customers. Our close collaboration ensures they have everything they need to take full advantage of digitization – including access to best-in-class training, tools and support which enable them to drive toward profitable growth and customer satisfaction,” added Haytham Al Ohali.

“One of the cornerstones of BTC’s success has always been our loyalty to our customers and eagerness to introduce new technologies and add to the diversity of products and services we offer to our clients,” said Alawi Baroum the Chief Executive Officer at BTC Networks. “Our wide installed based all region customers have asked us to stretch to meet their requirements and today Cisco’s end-to-end portfolio will further enhance our ability to support our growing list of clients.”