Chopard new boutique opens in Al Khobar in partnership with Attar United

Chopard and Attar United officially opened the new Chopard boutique in Al-Khobar, Saudi Arabia. The 233 square meters boutique is located on Al-Sheikh Avenue, one of the newest landmarks in the city.

The elegant environment of the boutique artfully embraces the global renovated Chopard design concept by the famous French architect Thierry W. Despont, which articulates a warm, gracious home atmosphere. Light woods, sumptuous fabrics, and furnishings – from tables to vitrines and lighting – expressly highlight Chopard stunning jewelry, watches and other finely crafted luxurious products. Reflecting a modern interpretation of the Maison’s traditional values and craftsmanship, this must-visit boutique offers an intimate and refined shopping experience.

In line with the Swiss Maison’s expansion strategy, “Chopard has been expanding and renovating its stores, and opening new boutiques that emulate the visionary concept highlighting the multiple facets of the Chopard universe”, said Karl-Friedrich Scheufele, Chopard Co-President.

On this occasion, Mohammad Saddik Attar, CEO of Attar United Company, the sole boutique franchisee holder for the brand in the Kingdom of Saudi Arabia, said, “We are very pleased to announce the opening of our third boutique in Saudi Arabia. It is a significant flagship store for us located in the prestigious Al Sheikh Avenue”. He added, “We welcome our clients to visit the new boutique and discover the latest Chopard collections.”

About Chopard

Louis-Ulysse Chopard founded his own workshop in 1860 in Sonvillier, the Swiss Jura. Since 1963 Chopard is owned by the Scheufele family and its headquarters are located in Geneva. Internationally renowned for its watch and jewellery creations, the Group today employs over 2000 people worldwide. It is independent and vertically very integrated, controlling the entire process from design to distribution. Over 30 different crafts are practised in three manufacturing sites with a strong emphasis on in-house training. Chopard has built its reputation on iconic collections such as “Happy Diamonds”, “Happy Sport” and “Mille Miglia”. The firm is also highly recognized for its High Jewellery creations and fine watchmaking and manufacture expertise, expressed in the L.U.C collection. Chopard is a faithful partner of the Cannes International Film Festival and legendary classic car events, such as the Mille Miglia in Italy and the Grand Prix de Monaco Historique.

According to two of its fundamental values, respect and social responsibility, Chopard is strongly committed to various philanthropic organizations. In 2013, Chopard launched “The Journey”; a multi-year programme deepening its commitment to sustainable luxury, by sourcing from businesses that are demonstrably committed to responsible, ethical, social and environmental practices.