Ceer and Schuler Partner for Building the Most Advanced Press Shop in MENA

 Ceer, Saudi Arabia’s first electric vehicle (EV) brand and original equipment manufacturer (OEM), has partnered with Schuler to supply and install the first completely automatic press shop at its state-of-the-art Ceer Manufacturing Complex (CMC) in King Abdullah Economy City, the most advanced manufacturing facility in the MENA region.

The CMC encompasses every stage of vehicle production, from press shop and body shop to paint shop and general assembly. It also integrates comprehensive logistics, waste management, warehousing, offices, a water treatment system, and a dedicated vehicle test track.

Ceer's latest milestone at the facility, just four months after raising of the first steel frame is the start of the installation of the Schuler press shop, an important step in building the EV sector. The partnership with Schuler is central to the manufacturing process which is rapidly taking shape.

"Ceer is committed to setting a new standard for automotive manufacturing in MENA. It is essential we are equipped with the best solutions to ensure efficiency, quality, and sustainability. Partnering with top tier global suppliers like Schuler is crucial to Ceer's vision, and this partnership is a decisive step towards driving the future of electric mobility." said Jim DeLuca, Ceer CEO. 

In this strategic partnership, Schuler is installing the region's first completely automatic, press shop for smart manufacturing, a significant step towards delivering Ceer’s ambitious plans. Commenting on the partnership, Martin Drasch, Schuler CEO said, "We are thrilled to partner with Ceer on this groundbreaking project. This installation marks Schuler’s first press shop where the logistics are completely automated – from transportation of the blanks to the press line to the automatic stacking of the finished parts. We are proud to contribute our expertise and technology to Ceer and the Kingdom.”

This landmark partnership with Schuler marks a crucial first step in Ceer's manufacturing process, and will form the backbone of its electric vehicle production, paving the way for a new era of smart manufacturing in the region.

The press shop, including two press lines, a tryout press, and a laser blanking line is the nucleus of vehicle production where precisely cut metal blanks are transformed into chassis parts, and body components like side frames, doors, and bonnets are formed from sheet metal. Schuler's advanced presses and laser blanking lines offer an output of up to 64 parts per minute. Overall, the press and laser blanking lines offer high availability, flexibility and output as well as decreased power consumption. Ceer’s advanced press lines, powered by cloud-based applications, prioritize energy efficiency, and sustainability.