Business & Money | Sunday 14 June, 2015 3:10 pm |

CASIO COMPUTER CO., LTD and Mahmood Saleh Abbar Co. the authorized agent for Casio in Saudi Arabia have inaugurated the third “G-Factory” outlet in Saudi Arabia. The new outlet which occupies a distinguished location in one of the most important commercial centers in Jeddah” Alandalus Mall” , featuring a 75 sq.m area and Casio’s latest generation of showroom designs, came within Casio’s plan of expansion in Saudi Arabia. The plan has been designed with the objective of expanding the brand’s proliferation and presence in the field of retail sale kingdom-wide. The outlet embraces full versions of the best “G-Shock” and “Baby-G” iconic watches.
On this occasion, Mr. Tsuneo Nagai, Casio Middle East Director – Dubai, has said: “Casio has the honor to open its latest retail sale outlet “G-Factory” in Al Andalus Mall – Jeddah, which is deemed as one of the major shopping malls in Jeddah
Mr. Tsuneo has stressed the importance of the Saudi market for marketing Casio products, which is proud of its presence in the region, where Casio works as a featured brand name in Saudi Arabia for more than four decades, thanks to the successful strategic partnership with Casio’s approved agent Mahmood Saleh Abbar Company. Mr. Tsuneo said that Casio the Japanese brand succeeded in realizing a strong reputation through unique products, efforts of its strategic partner and the distributors’ network. Mr. Tsuneo stressed that Saudi Arabia features a young population composition, indicating many tremendous opportunities in the future, and this drives us to continue our expansion in Saudi Arabia in order to meet the expectations of such young population segment through Casio’s youthful and modern designs. He indicated that the high technology used by Casio in producing watches at multiple specifications and functions for each trademark, has been met by unmatched demand around the world, thanks to their quality and various functions for the different walks of life. On his part, Mr. Ayman Tawfiq, Assistant Director General for Casio Affairs - Mahmood Saleh Abbar Co., the authorized agent for Casio Company in Saudi Arabia, delivered a speech in


which he welcomed the attendees and thanked Mr. Tsuneo Nagai, Casio Middle East Director – Dubai for attending the opening ceremony. He said that Casio watches won the lead in sales volume, diversity of functions and the high quality that meet consumers’ tastes in the world and the region in

particular. He added that the opening of the third G-Factory came within an expansive plan by Casio and Abbar Company for expansion in the Saudi market. The plan targeted opening a series of G-Factory outlets in the coming period, especially in the major cities of Saudi Arabia, where new outlets will be opened in Khobar , Dammam and Al Madinah Al Munawarah. These outlets shall be dedicated for Casio watches range; G-Shock, Baby-G, ProTrek, Edifice and Sheen. He also mentioned the advanced qualitative shift of Mahmood Saleh Abbar Co. adopted for marketing Casio watches in Saudi Arabia and the significant impact that has occurred as a result; the strategic sales channels and the attractive merchandizing of products to customers in the retail outlets. The inauguration of the G-Factory outlet witnessed the presence Ambassadors of G Chock and local press representatives and a multitude of shoppers.