Canon Middle East launches the ImagePRESS C165 for the first time in the region in Canon Saudi Arabia

Canon Middle East, a leader in printing and imaging solutions, adds a new “family member” to the ImagePRESS series. The ImagePress C165 printer is launched for the first time in the Middle East in its biggest direct operations in the region, Canon Saudi Arabia. The launch demonstrates Canon’s commitment to the Middle East market shortly after having announced its one-year anniversary in the kingdom. 

The Middle East launch event for the ImagePRESS C165 was hosted at Canon Saudi Arabia’s Riyadh innovation centre where it showcased the new printing solution, demonstrating its award-winning capabilities, followed by an interactive question and answer session. 

In the last year, Canon has achieved significant progress in Saudi Arabia in terms of its objectives related to employees, customers, community and revenue, operating from its branches in Riyadh, Jeddah and Khobar. The kingdom’s printing market is the oldest and the largest in the Gulf estimated to grow to pass $7 billion in 2022, according to a report by Smithers Pira. The same report outlines that MENA’s printing market is set to grow to 2.8 trillion A4 prints and 17.9 million tonnes by 2022, with respective year-on-year growth rates of 2.8% and 5.8%. 

Ayman Aly, Senior Marketing Manager, Canon Middle East said: “This is an exciting moment for Canon Middle East as we launch our ImagePRESS C165 for the first time in the Middle East region from Riyadh. This reliable and secure colour printer gives the flexibility to broaden print capabilities to easily produce both office documents and professional quality creative output across a variety of verticals including in-house print environments as well as the SME sector, creative agencies and copy shops.”

He continued: “The ImagePRESS C165 offers customers a value for money solution through combining the office and professional print worlds, enabling them to enhance their capabilities whilst keeping an eye on their bottom line.” 

ImagePRESS C165 is a new product that bridges the gap between office and professional print portfolio. It enables Canon to access customers in a large and growing market, previously untapped. The core of the product is the familiarity and security of ImageRUNNER ADVANCE technologies and workflows with the addition of features and technologies that takes its capabilities into the era of professional quality printing – bringing the bestof both worlds.