Canon launches new printers for Bahrain’s modern working environment

Canon Middle East, a leader in imaging and business solutions reinforced its commitment to the Bahraini market by launching its new product range at an exclusive event in Bahrain.

In collaboration with its tier 1 partner INTERCOL, Canon unveiled the next generation printers -the imageRUNNER ADVANCE C5500 Series. The five colour A3 multifunctional devices (imageRUNNER ADVANCE C5535, imageRUNNER ADVANCE C5535i, imageRUNNER ADVANCE C5540i, imageRUNNER ADVANCE C5550i and imageRUNNER ADVANCE C5560i) enhance productivity through intelligent document workflows and an intuitive user experience and help to address the total cost of print across a business. 

Other office printers in both colour and black & white segments along with Document Imaging Solutions and Large Format Printers were also showcased at the event that saw the attendance of over 100 guests who were largely from the government sector, ministries, print shops, education and local dealers.

“The imageRUNNER ADVANCE C5500 series is designed to deliver maximum return on investment to businesses by minimising maintenance and downtime while boosting productivity. The value of print lies in its ability to create, manage and share documents and information seamlessly across an organisation. The new range of devices come with the new shared platform which will reduce the administration, time and effort of this process and ensure that employees have the technology they need to work digitally and efficiently,” said Hendrik Verbrugghe, Marketing Director at Canon Middle East. He added: “Bahrain has been a profitable market for Canon with Canon printers seeing a great uptake here.  We are certain the newly launched series will further strengthen our presence here.” 

Commenting on the occasion, Dinesh Ramankutty, General Manager, INTERCOL said: “Intercol has always supported reliable brands to meet the needs of consumers as well as business customers in Bahrain. Canon is a leader in the imaging and business solutions category in terms of technology, performance and range and events such as these not only strengthen business relationships but also serve as a platform to speak and acquaint stakeholders about the industry’s best offerings. The feedback we received from the event has been positive and we look forward to organising more of such events in Bahrain.”