Canon Central and North Africa recognises winners of its first Annual Partner Conference awards in Kenya

Canon Central and North Africa (CCNA), celebrated the achievements of its partners in Africa by recognising them at a glittering awards ceremony on the conclusion of its first Annual Partner Conference held at Enashipai, Lake Naivasha, Kenya.

The awards night saw over 100 Canon partners from 44 African countries attend the function. Eleven of them won awards in different categories including Media Diffusion who won the Canon Presidential Award for overall growth and performance. The award was received by Mohamed Mondher Bouattour and Kaies Bouattour.

The evening also served as a platform to highlight CCNA’s achievements in 2016 and to outline the strategic growth priorities and opportunities in 2017. In the Africa region, CCNA’s mission is to work closely with its partners to become a true value-added sales and service company and to achieve the No.1 position in all markets by sustaining market share growth and growing the market size.

Roman Troedthandl, Managing Director of CCNA, said: “We expect big opportunities in emerging markets like Africa where the GDP is expected to grow by more than six per cent in the next decade – double than the rest of the world. Our partners on ground are part of that growth and have shown their commitment to the brand this year by outperforming their previous year’s achievements. The awards evening was an opportunity for us to appreciate their efforts during 2016 in aligning their mission with that of Canon’s.

“CCNA’s first Annual Partner Conference was also instrumental in helping us to establish our foothold within the region and come closer to our customers. I congratulate all the winners who have demonstrated and excelled in their respective areas of business.”

Future partnerships too are a big part of CCNA’s plans in the region.

Troedthandl added: “We believe it is advisable for us to take advantage of strong partnerships, wherever possible, as technologies and markets are moving quickly for one organisation to hold all the answers; strong and differentiating partnerships will be essential, especially when it comes to complementing one another.”

Canon’s relentless attention to innovation is one of the key reasons why it is the market leader. The company continues to offer what its customers demand and so has a futuristic vision for the brand.

The annual conference was also an occasion where CCNA and its partners discussed a new phase of continuous innovation within the industry, which constitutes the company’s vision for the future and the direction in which the industry at large is heading.