Camelicious unveils its latest products during Gulfood 2017

Considered the first of its kind and benefits the whole family

Emirates Industry for Camel milk and Products and for three consecutive years is participating in Gulf Food exhibition. Gulfood is organized by Dubai World Trade Center, and taking place between February 26 and March 2 2017. It is the world’s largest annual food and beverage exhibition.

Camelicious stand visitors at the exhibition will be pleasantly surprised by the array of the new innovative products based on camel milk. These products are the first of their kind in the world and made to serve the whole family.

Camelicious is also preparing to launch more products in the near future. It has taken several years of research and development and consulting research results on consumer behavior to reach the final products. The results were clear on that consumers are leaning more towards the specialized and healthier drinks of which Camelicious products are known for.

On this occasion Mr. Saeed Juma Bin Subaih, General Manager of Emirates Industry for Camel Milk and Products “We are proud to be part of the participating national companies. During the exhibition we will be launching new products that are made from the best quality camel milk in the world. We are always looking forward to new collaboration with international distribution companies in the field of FMCG; plus experts in the hospitality sector”

Emirates industry for Camel milk and Product is the world most progressive camel farm. And by participating in Gulf Food 2017; it aims to introduce new product to the local and international market including instant camel milk powder which comes in different sizes and serving units for the convenience of the consumer.

Mr. Mutasher Al Badri, Deputy General Manager & Business Development Manager of Emirates Industry for Camel Milk and Products said “Through our participation in Gulfood we are looking to strengthen our position in the local and international markets. We are always looking to shed the light on international quality standards which we follow in making of all our products. Camelicious is planning to launch a huge variety of new camel milk products including the instant camel milk powder. This will be available in the local market as well as in Netherland, North America and more. We intend to follow it by more products in the future”

The milk production at the EICMP facilities is closely monitored matching the highest international standards. The operation obtained ISO 22000 certification for both the farm facilities and the dairy processing, and follows HACCP procedures. The whole operation fulfills the strict EU requirements for export into the European Union, in addition to Malaysia and Russia.

About EMIRATES INDUSTRY FOR CAMEL MILK & PRODUCTS (EICMP)

Over 30 years ago, the idea of a camel-milking facility was born at the Central Veterinary Research Laboratory (CVRL) in Dubai. Research commenced with the specific aim to obtain scientific proof of the outstanding health benefits of camel milk. The ultimate goal was to introduce camel milk to the markets and by doing so, to make it accessible to a large number of consumers.

After the completion of the research in 2003, Emirates Industry for Camel Milk & Products (EICMP) was established. By 2006, the milk production facility was completed and the first camel milk products under the brand name Camelicious hit the UAE shelves in August of the same year.

With technology up to the latest standards and 4600 camels, EICMP runs the most advanced and first fully integrated camel milk production facility in the world. The EICMP processing facility, housed within the camel farm, is the world's first sophisticated camel milking plant, incorporating state-of-the-art technology and scientific research on camel breeding and milking.

The milk production at the EICMP facilities is closely monitored matching the highest international standards. The operation obtained ISO 22000 certification for both the farm facilities and the dairy processing and follows HACCP procedures. The whole operation fulfills the strict EU requirements for export into the European Union, in addition to Malaysia and Russia.

Pioneering in developing a strong camel milk industry, EICMP, in coordination with the Ministry of Environment and Water, Dubai Municipality and CVRL, was listed as the first camel milk production facility world-wide to receive EU Commission approval to export its products to the EU zone in 2013. The export permit to Malaysia was granted the same year. In addition, EICMP was awarded with the Malaysian Halal certification in August 2014, as well as its Russian import permit granted in the first quarter of 2016.

To date, the local and international demand for camel milk products is higher than the supply. EICMP is determined to grow production and to build a strong and sustainable camel milk industry in the UAE as a leading country worldwide.

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