This week, Business Wire France & Southern Europe, a wholly-owned subsidiary of Berkshire Hathaway Inc., celebrates its 10th anniversary. The office, located in Paris, France, opened October 24, 2005 with the ambition to develop the activity of news release distribution and regulatory news in France and Southern Europe.
“If the wire industry was largely prominent in the US in 2005, in our territory it was quite marginal. When the office was launched, Business Wire was known primarily as a financial and disclosure news services distributor”, explains Patrice Le Tulle, Director, Business Wire France & Southern Europe. Adding, “Today, after 10 years of activity, this image of a pure financial player has gradually moved towards a medium of digital oriented PR and IR content. We are proud to have introduced these new notions to our clients, both listed and non-listed companies.”
Since the introduction of the European Transparency Obligations Directive in January 2007 and the requirements for listed companies to utilize a wire service in compliance with the French securities regulator (Autorité des Marchés Financiers), Business Wire has widened its services way beyond financial news distribution. In keeping pace with the digital transformation of the past decade, Business Wire introduced new products and services that leveraged emerging technologies in support of corporate communications services.
Digital press releases, distribution of photos, videos, and other multimedia, content marketing, news and pictures capsules, online newsrooms, social media measurement and tracking tools, are some of the options offered by Business Wire to the PR and IR professionals today.
Network security and the protection of its clients' confidential information is of paramount importance. Business Wire's proprietary multi-patented NX network platform uses encrypted technologies for the news dissemination. Moreover, Business Wire is the only service provider in the commercial news industry that has received the Service Organization Control [SOC] 2 Type II attestation engagement report, providing independent validation that the company’s internal security controls are in accordance with the American Institute of Certified Public Accountants’ applicable Trust Services Principles and Criteria.
Business Wire's value proposition since its founding in 1961 revolves around quality services at a fair price. Thanks to its prestigious media affiliations around the world with international news agencies like Agence France-Presse, Associated Press, Press Association and many more, as well as their mobile apps, Business Wire pursues its engagement to enlarge its clients’ news visibility on multi-screens.