Bugatti MD Visits DAMAC Properties stand at Cityscape Global

Bugatti’s Managing Director of Brand Lifestyle attended the final day of Cityscape Global this morning, as the company launched a limited selection of luxury villas with luxury real estate developer, DAMAC Properties. 

Massimiliano Ferrari said that the ETTORE 971 Bugatti Styled Villas within the AKOYA Oxygen master development in Dubai are already generating excitement with its customers: “These palatial homes reflect the true DNA of the Bugatti brand. Much more than a brand extension, we have embraced the curvaceous lines and styling so intrinsically linked to the Bugatti Veyron super sports car. We are taking this vision, with more than a hundred years of history, in a very modern way.”

Ziad El Chaar, Managing Director, DAMAC Properties, added: “We only bring the most exclusive, desirable, limited edition collections to Dubai's luxury real estate and with Bugatti we have one of the most aspirational uber luxury brands in the world. The early response to the launch has been very positive, reaffirming the desirability of the right collaborations in the right locations.”

ETTORE 971 is named after Ettore Bugatti the founder of the renowned French Luxury super sports car brand Bugatti and ‘971’ signifying the international calling code for the United Arab Emirates.

The 7 bedroom villas are conceptualized by the designers of the world’s fastest street-legal production car, the iconic 1,200hp Bugatti Veyron and stylishly reflect its distinctive curved front. Prices will be in the region of AED 36 million, reflecting the high-end styling and finishing in each unit.