Bright Kids Nursery recognised as ‘Superbrand’

Bright Kids Nursery – a chain of nurseries owned, managed and operated by KBBO Education – has been recognised as a Superbrand, a status conferred on the most outstanding brands by invitation only. Bright Kids Nursery was awarded Superbrand status at a ceremony at the InterContinental Dubai - Festival City on June 18th.

Superbrands is an independent authority and arbiter of branding. The UAE Superbrand Council, which is comprised of business leaders from across the UAE, identifies excellent brands based on their strengths and achievements. 

Yazen Abu Gulal, CEO of KBBO Group, said, “We are very proud that Bright Kids Nursery has been recognised for its excellence. KBBO Education is committed to innovation and to new ideas that will help the region transition into a knowledge-based economy. By investing in education, KBBO Education empowers some of the region’s best educational institutions to deliver knowledge that will shape the world’s future; we invest in tomorrow’s leaders, innovators, scientists, and thinkers.”

Bright Kids Nursery is a 21st-century learning nursery that provides safe and quality childcare services for age groups 0-4 years at five locations across Abu Dhabi. The Bright Kids Nursery curriculum is based on the Early Years Foundation Stage (EYFS) approach in a Montessori setting and is supported by neuroscience-based learning strategies. Bright Kids Nursery harnesses the latest in innovative technology through its STREAM experimental learning curriculum, offering a carefully-mapped, age-appropriate coding curriculum – Coding @2 – that unravels the secrets of coding for toddlers.

The Bright Kids Nursery brand is also recognised for its very high standards for safety and quality. Safe World Specialists declared that the branches – all of which are ISO 9001:2015 certified – are ‘Safe Nurseries’.

Karan Brown, KBBO Group’s Associate Director of Education, said, “We were delighted to accept this award. In addition to its unique curriculum, carefully-designed facilities and dedicated educators and staff, Bright Kids Nursery is community-focused and sensitive to Arab-Islamic needs. We value parents and view them as partners in their child’s learning.”

KBBO Education is a subsidiary of KBBO Group, a diversified holding company established in 2008 with operations across the Middle East, Europe and the United States. As a leading holding company with subsidiaries in multiple industries, KBBO Group is focused on investing in ideas that will power tomorrow’s technological solutions.