BlackBerry is no longer about the smartphone as it completes major shift to software and the Enterprise of Things

Over the last few years, BlackBerry has transitioned to a security software and services company that is dedicated to securing the Enterprise of Things (EoT). The Enterprise of Things is the network of intelligent connections within the enterprise. It is a collection of devices, computers, sensors, trackers, equipment and other ‘things’ that communicate with each other.

The Internet of Things is emerging as one of the most significant developments of our time. Connecting people and things will be the new norm for consumers, but behind the scenes, it is transforming how enterprises develop, market, distribute and sell products.

Data breaches and cyber security threats continue to challenge businesses around the world – with 2016 bearing witness to some major global cyber-attacks in industries such as financial services, healthcare and automotive. As the number of connected devices around the world is increasing, so is the opportunity for hackers. Businesses now more than ever must be able to confidentially and reliably transmit sensitive data between endpoints to keep people, information and goods safe.

The market demand for security is therefore shifting from the network of computers to the network of endpoints and BlackBerry is uniquely positioned to capitalize on this because of its legacy and ongoing innovation in security. 

The BlackBerry of today is no longer about the smartphone, but the smart in the phone and in cars and containers, medical devices and wearables, consumer appliances and industrial machinery, and ultimately the entire enterprise. BlackBerry software now provides the embedded intelligence to secure the Enterprise of Things so that the Internet of Things (IoT) can thrive.

BlackBerry and its associated applications are showing up in every industry where secure mobile communications are critical. For example, in the healthcare industry BlackBerry ensures patient confidentiality and BlackBerry software can be found at the heart of medical healthcare systems that perform dialysis, infuse medication, monitor heart pumps and control surgical robots. For governments, BlackBerry manages crisis communication between and among government agencies and forces. And for the financial services industry, BlackBerry safeguards assets. These are just some examples that reinforce how EoT, security and mobility when leveraged correctly, can truly help revolutionize and future proof businesses.

In the UAE and wider GCC region, government Smart City visions are driving greater investment in digital technologies that can be implemented across the private and public sector. However, this shift is also increasing vulnerability to cyber threats and data theft, so business sectors are looking at faster and more comprehensive emergency and security response technologies that save lives, protect property and help organizations improve their bottom lines.

BlackBerry’s Integrated security software helps:

• Companies to mobilize, secure and connect workforces

Mobilizing workforces while protecting company data and personal privacy across a wide range of devices and ownership models such as Bring Your Own Device (BYOD), COPE (Corporate Owned and Personal Enabled) and COBO (Company Owned Business Only). 

• Innovate connected car transportation through IoT

Accelerate the realization of connected and self-driving vehicles by developing production-ready software independently and in collaboration with partners.

• Make the world safer with networked crisis communication

Empowers organizations to command their crisis communications within and across organizations for personnel safety and business resiliency through the Athoc solution.

• Secure handsets 

Providing the world’s most secure and comprehensive mobility software. Our partners who licensed our software and branded assets will focus on design, manufacture, sell and provide customer support for BlackBerry branded mobile devices. BlackBerry will focus on what it does best: secure software. 

• Help mobilize customers to identify and mitigate cyber security threats

BlackBerry’s cybersecurity consulting and tools help identify the latest cybersecurity threats and develop risk appropriate mitigation strategies.

According to research from Cybersecurity Ventures, a leading market researcher and publisher that releases the prestigious Cybersecurity 500 ranking of the most innovative companies in the cyber security industry, BlackBerry now ranks in the top 10% from among global cybersecurity organizations –reinforcing the company’s commitment to securing the Enterprise of Things.