Bin Ham Travel Group boosts integrated travel services with Amadeus

While the Middle East online travel ecosystem continues to grow, Bin Ham Travel Group—one of the UAE's leading travel management companies—is expanding the agency’s integrated travel services and digital capabilities through a renewed partnership with Amadeus. Established in 1979 as an integral part of the Bin Ham Group, Bin Ham Travel Group is one of Abu Dhabi's leading travel management companies.

The extended agreement will enable Bin Ham Travel Group to drive new efficiencies and productivity in its business, while using cutting-edge travel technology to save time, deliver superior service, and explore new revenue streams to boost profitability.

Within the partnership, Bin Ham Travel Group will utilize solutions such as Amadeus Fare Optimiser, Amadeus Offers, Amadeus Hotels, Amadeus Business Management Platform, and Amadeus Transfers to boost its capabilities in creating customized products through online channels. The Group already provides extensive vacation trips including flights, hotels, cruises, adventure travel, honeymoons and all-inclusive packages.

H.E. Sheikh Musallam Bin ham. said: “In such dynamic and competitive marketplace, developing robust, technology-based systems that can help streamline our operations and customize offerings is a major priority. Our partnership with Amadeus has helped us to explore innovative ways of providing better and more convenient services to our customers. As a result of these successes, we are very pleased to extend our partnership with Amadeus.”

Graham Nichols, Managing Director of Amadeus Gulf, added: “We are delighted to continue our partnership with Bin Ham Travel Group and to help shape the future of travel in Abu Dhabi and beyond. This extension also demonstrates the unique value Amadeus can provide through integrated travel solutions and service, guided by a commitment to boost our partners’ businesses.”