Azizi Developments advances rapidly in its digital transformation journey

Azizi Developments, a leading private developer in the UAE, is progressing swiftly in its digital transformation journey, further integrating various high-quality IT Service Management (ITSM) processes, and implementing a range of cutting-edge tools.

Azizi has implemented a large plethora of changes in its IT Service Management processes with a focus on change management, leading to smoother operations and a notable 92% increase in client satisfaction in the realm of its after sales services. 

Moreover, the enhanced adoption and expanded leveraging of Salesforce Marketing Cloud’s studio has allowed the developer to produce more targeted content, resulting in a 33% gain in customer acquisition while also ensuring that only the right audiences receive tailored advertisements. Partnering with Sprout Social has also enabled extensive studies of brand-client cohesion, which has improved Azizi’s understanding of client needs. Through such tools, Azizi is able to get a fuller 360 picture of client journeys, and to thereby tailor the purchasing funnel to their particular preferences. 

Further to this, implementing PeopleStrong as the new HR platform has also supported the developer’s quick growth by increasing communication, employee development, and career progression. 

In his comments, Mr. Farhad Azizi, CEO of Azizi Developments, said: “We are, undoubtedly, a technology-driven enterprise – one that understands that in order to be truly stakeholder-centric, we have to continuously adopt and pioneer the latest digital tools. It is only through this unceasing transformation, this continuous pursuit of integrating the most cutting-edge tools that help us serve the people around us better – that we can achieve excellence as a developer.”

“With this in mind, and as part of our extensive digital transformation and innovation framework, we prioritize investing in comprehensive staff training to improve our ability to navigate the digital landscape”, he continued. 

Azizi Developments’ Sales Gallery can be visited on the 13th floor of the Conrad Hotel on Sheikh Zayed Road.

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