Arab Beverages Conference and Exhibition 2016 Held in Amman with Tetra Pak as Platinum Sponsor

Tetra Pak, the world’s leading food processing and packaging solutions company, was platinum sponsor of the Arab Beverages Conference and Exhibition 2016 held on the 28th and 29th of September at the Grand Hyatt, Amman Jordan. This year the conference theme was Sustainability, Innovation and Challenges.

Speakers at the opening session of the conference included the Deputy Prime Minister for Economic Affairs and the Minister of Investment, H.E Dr. Jawad Al Anani, and the Chairman of the Arab Beverages Association (ABA), and Niels Hougaard, Tetra Pak Managing Director of Arabia Area & Cluster Leader, Sales Management, Greater Middle East & Africa (GME&A). 

In session two of the first day titled ”Global Beverage Security”, Mr. Ziyad AlJadid, Marketing Manager Head of Marketing Department, Tetra Pak Arabia Area, delivered a presentation about Global Packaging Trends and Branding the Final Product, shedding light on the importance of marking the final product with the brand.  Tetra Pak also contributed to session four of day two titled Product /Packaging Innovation to the next level and beyond with presentations about New Products and Innovative Production Technology (Digitalization), and also to the section titled Environmental Issues with a presentation about Corporate Social Responsibility in The Middle East.  In addition, Tetra Pak participated in the Round Table discussions, which was held on the sidelines of the conference, about the negative outlook for the beverage industry and the ways to face it.

“The Arab Beverages Conference and Exhibition is a key date in our annual events calendar since Tetra Pak is the global leader in packaging for beverages”, said Niels Hougaard. “We are continuously striving to develop new products and processes that meet our rigorous quality and safety standards but with a lower environmental footprint.”

Mr. Hougaard went to say “Our brand promise, PROTECTS WHAT’S GOOD™, plays out in three key areas: protecting food, protecting people and protecting futures. These are the pillars of our brand; and they are also the chapters of our sustainability story. Building a sustainable business requires combined thinking and action on many different levels. It involves working closely also with our customers, governments, society, and NGOs likes the Arab Beverages Association as a whole to explore ways in which we can make a lasting positive difference. It requires a commitment to continuous innovation, developing technologies and materials that will drive efficiency, remove waste, lower consumption of finite resources and reduce environmental footprints, while continuing to meet the ever-widening needs of the market.”

In the Greater Middle East and Africa cluster (GME&A), Tetra Pak operates in 49 countries and has 9 market companies, 21 sales offices and 5 converting plants. In the Arabia area market company of the GME&A cluster, Tetra Pak is present in 12 countries, with a team of 415 employees, and has offices located in UAE (Dubai), Jordan (Amman), (Kuwait) Kuwait City, Lebanon (Beirut), Saudi Arabia (Jeddah and Riyadh) and Yemen (Sana’a). In addition, there is a Tetra Pak converting factory in Jeddah.

The Sixth Arab Beverages Conference and Exhibition ABCE 2016 is organized by the Arab Beverages Association in cooperation with the Jordan Chamber of Industry and the Arab Union of Food Industries, with the objective of presenting the latest technologies and break-through developments in the field of beverage manufacturing and production