An Amazing Shopping & Tourism Festival, Korea Sale FESTA Comes In October!

ㅇ As a part of the campaign of the “2016-2018 Visit Korea Year”, Korea Sale FESTA will be held by the Korean government and private companies for both Korean citizens and foreign visitors.

ㅇ Korea Sale FESTA will be the biggest shopping & tourism festival, combined with Hallyu(Korean Wave), shopping and tours, like the Samba Festival of Brazil, Oktoberfest of Germany and Sapporo Snow Festival of Japan. This festival will be running for one month, from Oct. 1st to Oct. 31st.

□ Below are the special points of the Korea Sale FESTA’s ‘Special Sale Period for foreigners’.

Various special benefits for foreigners in many different industrial sectors such as flight/transportation, shopping, beauty, accommodations, entertainment, tourist attractions, Food & Beverages, etc.

- Various discount benefits of Korea’s major airlines (Asiana Airlines offer a 1+1 event on flight tickets for 24 Chinese routes and 10 Japanese routes when buying more than 2 flight tickets at once./ Also, Asiana Airlines offer up to 60% discounted rates on the Southeast-Asian and European routes. / Korean Air offers extra baggage (10kg) for free on Chinese, Japanese, and Southeast-Asian routes. /Jeju Air offers up to 95% discounted rates for certain international flights.).

- Major department stores, marts and duty free shops in Korea participate in Korea Sale FESTA and offer various discount benefits and special promotions.

- 277 companies (About 41,000 shops) registered as official participants until September 27th.

Flight/ Transportation	Asiana Airlines: 1+1 event (China/Japan) / Jeju Air: max. 95% off / Korean Air: free additional baggage (10kg) / Express Bus Lines Association(KOBUS): 50% off
Shopping	Lotte Department stores: gift cards when buying certain amount of price / Galleria Duty Free: discounts on some brands and free gifts / Shilla Duty Free: discounts for individual Chinese tourists / CUCKOO Electronics: up to 47% off on rice cookers
Beauty	Olive Young: discount coupons when buying certain amount of price, free gift sets of special cream of Sulhwasoo / Aritaum and Etude House: up to 50% off or 1+1 event / Innisfree: 20% off
Accommodations	Grand Hilton Hotel Seoul: 1+1 event on rooms / Lotte Hotels: 3 nights + free 1 night promotion / Shilla Stay: free room upgrade
Performance	K-Live (K-Pop hologram): 50% off / non-verbal performance JUMP: 50% off / National Theater of Korea: 20% off
Tourist attractions	Everland: 30% off / Korea House: 30% off on performances, cultural experiences and Korean food / Petite France: 25% off / N Seoul Tower: 20% off on individual entrance tickets, 10% off on entrance ticket packages
F&B	Namsangol Hanok Village: discounts for drinks made by the staff at the venue

※ This information on special benefits above may change without a prior notice depending on the conditions of each company.

➁ Opportunities to see/experience/participate in various performances and events

- As the opening ceremony of Korea Sale FESTA, a K-POP concert will be held, featured by more than 20 teams of K-POP stars at Yeongdongdaro, Gangnam, Seoul on September 30th (Fri.)

- 26 groups including Wonder Girls, SHINEE, 2PM, INFINITE, CNBLUE, VIXX, Girl’s Day, GOT7, GFRIEND, SISTAR and IOI

- 6 theme zones (K-Brand, Culture, Beauty, Fashion, Food and Tour) will be set, where visitors can experience various Korean Wave – Hallyu - content in or out of COEX, Gangnam on October 15th (Sat.) and 16th (Sun.). Also, there will be augmented reality game events. And a chance to go out on a date with Hallyu Stars for shopping and tours will be provided to some numbers of K-POP fans who are invited.

- A welcoming event will be held at 00:00 on October 1st, the first day of Korea Sale FESTA at Incheon International Airport.

- ‘Special Theme Weeks’ will be held throughout October with 4 different themes; Must-Buy week(Oct. 1st to 9th), Must-See week(Oct. 10th to 16th), Must-Do week(Oct. 17th to 23rd) and Must-Eat week(Oct. 24th to 31st) with various events by the participating companies at the event center in Dongdaemun area.

- (Must-Buy Week, 10.1~9)

Gift giveaways depending on the purchase amount (KRW500,000/1,000,000/2,000,000). On a first-come-first-served basis per day (Luxurious oriental cosmetics, Red ginseng rice cakes, souvenirs from the National Museum of Korea)

- (Must-See Week, 10.10~16)

K-Culture performances will be held for the visitors to enjoy: popular K-POP cover dances, busking, traditional performances such as fan dance, Pop-opera, Hanbok (Korean traditional clothing) flash mob, etc.

- (Must-Do Week, 10.17~23)

K-beauty make-up show hosted by popular cosmetic brand, making crafts using Korean traditional handmade paper, trying on Korean traditional clothing such as Hanbok, etc.

- (Must-Eat Week, 10.24~31)

Sample tasting event of street food/desserts (Korean traditional taffy and artistic cotton candy) and snack giveaways (ramen, cup rice, chocolate pie, banana milk, etc.) depending on the purchase amount

- In addition, free gifts, including a Baekjae Glided Incense Burner which is one of the popular souvenirs from the National Museum of Korea, cosmetics sets, and Red ginseng products, will be provided at Dongdaemun event center, only for foreign tourists who have receipts of over KRW 100,000 from the participating companies of Korea Sale FESTA.

➂ Cultural events and travel courses which foreign visitors can make unforgettable memories with.

- 18 culture & art festivals will be held in the metropolitan area and 37 various festivals will be held all over the country. These festivals include Busan One-Asia Festival (Oct. 1st to 23rd), Gwangju Biennale (Sep. 2nd to Nov. 6th), Jarasum International Jazz Festival (Oct. 1st to 3rd) and Korea Drama Festival (Oct. 1st to 16th).

- Some travel courses associated with various Korean cultural festivals and local regions all over Korea will be introduced through the official website in foreign languages for foreign individual tourists. Especially, there will be special big discounts on the *K-Travel Bus(travel packages for 1 night and 2days) service which is for foreign visitors who want to travel to local areas individually. (Up to 50% off)

*http://k-travelbus.com/en

➃ Support of various convenient services for foreign tourists

- There will be translation and event guide service available in Chinese, Japanese and English at the event center. Also, visitors can use the free internet/Wi-Fi service and get free gifts there.

- Tourist Service Center, which is a remodeled 3.5 ton truck, will go around Myeongdong, Hongdae, Yongsan and Gangnam area and offer translation and tourist information service.

- Foreign visitors can use Hands Free Service which is the baggage delivery and storage service between department stores-hotels-airports and major spots of Seoul for up to 50% discounted prices during the period of Korea Sale FESTA.

- K-Tour Card is the foreigner-exclusive tourism and transportation card for foreign individual tourists with various benefits (department stores, duty free shops, tourist attractions, etc.). At the end of September, K-Tour Card will be launched and distributed at the branch offices in foreign countries of Korea Tourism Organization and Korean airlines. K-Tour Cards will be also distributed by Incheon International Airport Corporation to transit passengers. Special promotions will be executed with the companies and agencies right above.

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