ALTIBBI AND RECKITT® SIGN A LONG-TERM AGREEMENT TO SPREAD AWARENESS ABOUT COMMON HEALTH ISSUES IN THE KINGDOM

The leading digital health platform in MENA, Altibbi, has announced signing a joint cooperation agreement with Reckitt, manufacturers of many household brands. The ceremony took place at Reckitt’s headquarters in the UAE earlier this June.

This prospective collaboration aims to provide consultations & medical guidance regarding common health-related issues, such as Gastroesophageal reflux disease (GERD), Sore Throat Management, Hygienic Habits and Sexual well-being. The scope will also highlight the negative side-effects of strong medications overuse, such as antibiotics and proton pump inhibitors (PPIs), in addition to introducing healthy lifestyles.

On this occasion, Founder & CEO of Altibbi, Mr. Jalil Allabadi declared: “We are pleased that a renowned multinational such as Reckitt has chosen Altibbi for a long-term partnership; building on the huge success we achieved together amidst the global Covid-19 crisis. Through our combined efforts, we hope to engage our customers in discussions about their health & wellbeing, as well as serve more users in more diverse specialties; including the range of health & hygiene products that are Reckitt’s area of ​​expertise."

Moreover, Co-founder & COO of Altibbi, Mr. Ayman Sharaiha elaborated: “We are proud that Altibbi is MENA’s leading platform in providing the latest digital transformation solutions for businesses, especially FMCGs. Altibbi has already worked with Gaviscon; a Reckitt brand, and with experienced physicians to spread awareness about digestive maladies. The aforementioned online campaigns have reached more than 3 million unique users across the KSA and the UAE, during Ramadan 2021 He added “We have also conducted targeted opinion surveys among doctors & mothers regarding the PifPaf brand. We are mostly proud of managing to break inhibitions & psychological barriers preventing users from seeking sexual healthcare, as well provide them with easy access to critical information. Free & virtual health consultations were made available, thanks to Durex’s sponsorship; enabling users to receive reliable medical opinions, confidentially and securely.”

On Reckitt’s part, Marketing Director of Reckitt Middle East, Mr. Imran Yousuf stated: “At Reckitt, we want to use the power of our brands to protect, heal, and nurture individuals, families, and communities to live cleaner and healthier lives through our products and initiatives. Our brands like Dettol, Strepsils, Gaviscon, and Durex have a clear purpose and role to play in society and with a platform like Altibbi, we can educate consumers better on the immediate line of action for prevention and treatment when it comes to common health concerns. We have a commitment to invest & support the digital transformation e.g. telemedicine in the region, and we are glad to be a founder partner with Altibbi to help people in the Arab world”. 

Through applying the latest communication technology innovations, Altibbi platform strives to provide distinguished telemedicine consultations in all medical specialties; especially those that affect common health concerns, treatment, and prevention methods.  Altibbi’s telemedicine services also cover cases where paying a visit to the doctor's office is not required, as well as some other cases of sensitive and a highly-private nature. The offered services take several optional forms; be it direct contact with specialists via phone calls, video chats, or text.  Users also get to review on-site articles & webisodes; all at their convenience and at reasonable prices.