Alliance Française Abu Dhabi Teams Up with the Institut Français and Atout France for an Exquisite Art Exhibition

Alliance Française Abu Dhabi is pleased to present the exhibition “France eMotion”, on September 9th at 7 pm in its premises in Al Bateen, Abu Dhabi. 

A joint initiative between Atout France and the Institut français, France eMotion - The animated journey, is a travelling art exhibition that celebrates new technologies, the work of four young international photographers, and cultural sites throughout France. Featuring 35 original pieces that come alive through augmented reality, the project aims to spark the curiosity of visitors around the world and inspire them to come (re)discover France’s rich heritage.

Every year, France’s flourishing cultural scene sees a steady stream of museum openings, ambitious renovation plans for monuments, and brand new festivals. Such robust activity is a blessing for the tourism industry, as international interest in French culture continues to grow.

Inspired by Imagine France – A fantastic voyage, a successful   exhibition   featuring photographer   Maia   Flore   that   opened   in 2014,* Atout France and the Institut Français set out to create a new artistic travelling showcase of French cultural attractions.

France eMotion – The animated journey, is the fruit of a close collaboration between the   two   agencies   and exhibition   curator Muriel Enjalran.  Four photographers  from around   the   globe—Ishola   Akpo   of   Benin, Edu  Monteiro  of  Brazil,  David  Schalliol  of the  United  States,  and  Lourdes  Segade  of Spain—were asked to travel to different parts of  France  during  the  summer  of  2017  to photograph 35 cultural attractions.

To bring these photographs to life, French artists Julie Chheng and Thomas Pons created an animated character that changes form as it moves through the images: a touch of augmented reality that can be viewed with the help of a free and easy-to-use mobile app.

The result is an artistic experience like no other to discover at Alliance Française Abu Dhabi. With its combination of photography and digital animation, France eMotion takes viewers on an eye-opening journey to discover—or rediscover—France’s rich heritage.

After debuting in Paris at the Conciergerie, a  tourist  site  operated  by  the  Centre  des Monuments  Nationaux,  the  exhibition  will be  on  the  road  until  2020,  making  stops  in Spain,   Italy,   Germany,   Brazil,   the   United States, and Benin.