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Eye of Riyadh
Tourism & Hospitality | Sunday 16 April, 2017 8:04 am |
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Aldar and Emaar sign partnership to bring one of the most unique entertainment experiences to Abu Dhabi

 

Yas Mall to be home to Abu Dhabi’s first KidZania®

 Aldar Properties PJSC (‘Aldar’), Abu Dhabi’s leading listed property development, investment and management company, and Emaar Entertainment, the leading operator of exceptional and unique leisure and entertainment business of Emaar Properties PJSC, today announced a partnership that will see Yas Mall become the home of Abu Dhabi’s first KidZania, the legendary children's edutainment centre. KidZania®, the legendary children's edutainment centre. 

The new addition will support Yas Mall as a lifestyle destination of choice, providing a unique combination of world-class dining, retail, entertainment and interaction at every level.

KidZania® is a unique attraction that will reinforce Yas Island’s position as a leading entertainment hub, for which Aldar is the master developer. 

This new entertainment facility in Yas Mall will complement the exciting mix of attractions that Yas Island offers, including the world-famous Yas Marina Circuit and Ferrari World Abu Dhabi, Yas Water World, luxury hotels and the recently announced Warner Bros. World Abu Dhabi theme park, as well as SeaWorld Abu Dhabi which is expected to open on the island in 2022.

Commenting on the partnership, Jassim Busaibe, Chief Asset Management Officer, Aldar said:

“Yas Mall is a flagship location for us, and we remain dedicated to ensuring that the combination of brands, activities and entertainment on offer is world class, sustainable and reflect the high standards we set for the mall.

“Our partnership with Emaar Entertainment to bring the first KidZania® to the UAE capital, will provide exciting and unique experiences to all members of the family, whether they are residents or tourists.”  

Maitha Al Dossari, Chief Executive Officer, Emaar Entertainment, said:

"Since the introduction of KidZania® at The Dubai Mall, this dedicated children's city has become the must-visit leisure and learning destination for young ones. The opportunity to learn real-life professional skills drives their all-round development and delights families.

"The addition of KidZania® at Yas Mall marks our commitment to work with master-developers such as Aldar to deliver our exceptional experiences to benefit children and families across the nation. This underlines the strong credentials that we have set for KidZania® in the region and our focus on promoting strategic partnerships that add value for our stakeholders."

KidZania Abu Dhabi joins 20 other locations around the world including Santa Fe, Monterrey, Tokyo, Jakarta, Koshien, Lisbon, Dubai, Seoul, Kuala Lumpur, Cuicuilco, Santiago, Bangkok, Kuwait City, Mumbai, Cairo, Istanbul, Jeddah, São Paulo, London and Manila. KidZania offers an ultra-realistic experience, providing children a powerful learning experience by blending reality with entertainment. 

Children will also learn the value of independence, decision making skills and the importance of a community- skills they will need to succeed as adults. 

The new 8,200 sqm KidZania® complex is scheduled to open in 2018. As the world’s fastest growing interactive entertainment brand, what sets KidZania® apart is its incredible sense of fun, encouraging children to explore their own surrounding world. The entertainment facilities typically feature an enitre city complete with a hospital, fire station, beauty salon, bank, radio station, supermarket, television station, pizzeria and a theatre so that children can role play their favourite professions in real-life situations. 

 

About Yas Mall

Yas Mall offers an exciting range of leading international and regional retail and F&B brands, a 20 screen state-of-the-art cinema operated by VOX Cinemas and a family entertainment zone by Fun Works. With the opening of Yas Mall, Aldar has become the largest owner and manager of retail space in Abu Dhabi.

 

Yas Island is situated roughly 15 minutes from the Abu Dhabi International Airport and downtown Abu Dhabi and 45 minutes from Dubai, making it an attractive and accessible destination for both residents and tourists. A selection of seven hotels can be found on the island including the luxurious Yas Viceroy Abu Dhabi, as well as a range of top attractions comprising: Yas Marina Circuit; Ferrari World Abu Dhabi; Yas Water World; Yas Links Golf Course; 7 leading hotels; and Yas Retail Park which includes IKEA and Ace Hardware.

 

For more information:

Website: www.yasmall.ae

YouTube:  http://youtube.com/yasmallad

Facebook: https://www.facebook.com/yasmallad

Twitter and Instagram: @yasmallad

Hashtag: #YasMall

 

About Aldar Properties

Aldar Properties PJSC is the leading real estate developer in Abu Dhabi with USD10 billion in assets, a 75 million sq. m land bank, and through its iconic developments, it is one of the most well known in the United Arab Emirates, and wider Middle East region.

 

From its beginnings in 2005 through to today, Aldar continues to shape and enhance the urban fabric of the UAE’s Capital City in addition to other key areas of the Emirate.

Aldar develops exciting and innovative projects, such as the internationally recognized HQ building situated in the Al Raha Beach development, the Gate Towers in Shams Abu Dhabi on Al Reem Island, in addition to Yas Island’s F1 circuit.

 

Aldar’s shares are traded on the Abu Dhabi Securities Exchange (Stock quote: ALDAR:UH), and is a profitable, cash generative business that provides recurring revenues, and benefits from a diverse and supportive shareholder base. Aldar operates according to high standards of corporate governance and is committed to operating a long term and sustainable business in order to provide ongoing value for its shareholders.

Aldar seeks to create quality, comfortable, desirable destinations that enrich the lives of Abu Dhabi residents as well as tourists within the Emirate. Aldar is playing a leading role in the development and provision of world class retail - Yas Mall, international standard education through Aldar Academies, iconic entertainment venues such as the Yas Marina Circuit, and community amenities across its entire portfolio.

Aldar is driven by a vision to be the most trusted and recognized real estate lifestyle developer in Abu Dhabi and beyond.

www.aldar.com

 

About Emaar Entertainment:

 

Emaar Entertainment is a leading operator of exceptional experiences that bring delight, enrich lives and ‘inspire joy’ for all. Defined by pioneering attractions that are unique, and transcend just entertainment or leisure, Emaar Entertainment focuses on delivering top quality entertainment, led by un-matched industry expertise.

Emaar Entertainment today manages a world-class portfolio of attractions that delight millions of customers. Driving the entertainment and leisure operations at all mall developments under Emaar Malls (DFM: EMAARMALLS), Emaar Entertainment is credited with developing and managing some of Dubai’s most-visited leisure attractions.

In The Dubai Mall, Emaar Entertainment showcases the immensely popular KidZania®, SEGA Republic, Dubai Ice Rink and Dubai Aquarium & Underwater Zoo. Emaar Entertainment also developed and manages the Reel Cinemas Cineplex at The Dubai Mall and Dubai Marina Mall.

 

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