Business & Money | Thursday 4 June, 2015 1:02 am |

Al Yasra Fashion announces the opening of the first Fossil franchise in the Middle East in the Mall of Dhahran, KSA.

Mall of Dhahran is the largest shopping destination in the Eastern region of KSA. The Fossil store will be about 123 square meter. The first location will be in the prestigious Mall of Dhahran, KSA. Fossil Group will open several stores in KSA and in the Middle East market over the next years. This store will boast a complete product offering showcasing the range of Fossil product categories including watches, leather goods, eyewear for men and women and jewelry for men.

Fossil is an American lifestyle brand, creatively rooted in authentic vintage and classic design. Since 1984, Fossil has been creating high-quality products that preserve the best of the past while updating it for today’s consumer. Fossil has grown from a small watch business to an international lifestyle brand with a strong retail and e-commerce business featuring an eclectic assortment of accessory items that includes watches, handbags, small leather goods, and jewelry. Fossil is proud to be a growing global company, serving customers in over 150 countries. Across the globe, our fans frequent our stores and engage with the brand through social media, identifying with the lifestyle and impeccable design that define our brand.

“The setting up of Fossil concept in KSA reflects AYF’s ongoing commitment towards expansion and diversification. We have the full support of our stakeholders for maximizing our business potential for Fossil. The company’s success lies in a deep understanding of customer needs & emerging market trends. Our team carefully selects the product portfolio for Fossil, to meet the varying demands of our customers. After all, our team is our most valuable asset and leading through quality is our primary objective.” says Mohammad Anwarul Haque, General Manager, KSA

By taking the best from our brand heritage and combining it with modern innovations, Fossil’s refined brand position For The Curious Set speaks to the most distinctive ideals of our core brand DNA, while broadening our scope to engage our like-minded kin. Fossil focuses its lens on our core product icons, through the filters of design, color and culture. We’re taking the heart and soul of the brand—who we’ve always been and what we strive to create—and sharing this passion with our growing global audience.