Al Jazirah Vehicles Agencies Invests in Current’s Energy-Saving Lighting Solutions Powered by GE across its entire operation

Al Jazirah Vehicles Agencies, the Ford and Lincoln sole-dealer in Saudi Arabia, is near completion of its energy-saving management project, in cooperation with Current’s lighting solutions powered by GE. The energy-saving and sustainability transformation project aims not only at achieving the organizations strategic sustainability initiatives and objectives, which include efficiencies in the electrical energy consumption of the company, but also providing higher quality illumination experience in the company.

The automotive sector is one of the most competitive sectors in terms of in-store customer experience and engagement. It’s not enough to find the right location, build a compelling showroom and trains the staff; car showrooms are continuously developing towards theatre-like venues, where customers can be treated to a comfortable and relaxing atmosphere that facilitates an immersive, interactive experience with the product and brand.

Having the right amount of light is a critical element of the vehicle presentation, if not the most significant element that ensures a successful sales environment as it ensures the appearance of the vehicle’s true colors, and reduces the reflections that could disturb car buyers, consequently adding to the buyers comfort while exploring the showroom.  In addition to this, companies have to also operate efficiently and work towards sustainable business goals. Industry leading LED lighting solutions powered by GE employ the latest technologies addressing these objectives specifically.

Sabah Al-Kraidees, Corporate Strategy Director of Al Jazirah Vehicle Agencies, commented: “Al Jazirah Vehicles Agencies is committed to making a difference to the environment and community by managing our energy consumption and reducing our carbon footprint to more than 200 Locations of Al Jazirah Vehicles Agencies Network. The decision to replace traditional energy-consuming lighting with new LED energy-saving lighting solutions by Current reflects our commitment to supporting the Kingdom’s strategic vision 2030 with regards to focus on promoting energy-saving sustainable development. Current is introducing state-of-the-art lighting solutions that will further enhance the visitor experience in our showrooms, as well as our employees working environment, in offices, workshops, and warehouses. Energy-saving is one of our key initiatives, and is part of our strategic and restructuring plan, where we will continue in the coming years to seek further enhancement and development throughout our group.”

Current will introduce a wide range of LED solutions at showrooms, offices, workshops and warehouses that are specifically designed to enhance both the working and retail environments with the highest efficiency standards. Affecting more than 200 locations in the Kingdom, the energy-saving management project is a significant step towards the organizations strategic objectives. Khaled Al-Juyyusi, Facilities Manager at Al Jazirah Vehicles Agencies, said “Replacing the traditional lighting equipment at Al Jazirah’s retail showrooms and warehouses is expected to save more than 50% in lighting energy consumption. The new LED lighting will significantly reduce maintenance costs, and assure longer life; thus creating greater long-term value for Al Jazirah. “

Erdem Soyal, Current’s General Manager for the Middle East and Turkey, commented “The partnership with Al Jazirah Vehicle Agencies in Saudi Arabia is a significant win for Current, underlining our competency in delivering cutting edge, aesthetic and sustainable lighting solutions for large commercial customers. As a leading automotive dealership, Al Jazirah Vehicles Agencies is making an important step in managing the efficiency of its energy consumption efficiency and reducing the carbon footprint of its businesses, through the use of energy-saving sustainable lighting solutions. Current is uniquely positioned to support the strategic objectives of Al Jazirah Vehicles Agencies with tailor-made lighting solutions that are healthier, more comfortable and eye-friendly and more energy-efficient.”