Al Ghassan Motors: Relentless pursuit of customer satisfaction

As part of its ongoing efforts to lure customers with exceptional levels of customer service, Ghassan A.H. Al Sulaiman Trading Est. “Al Ghassan Motors”, the authorized dealer of Infiniti vehicles in the Kingdom of Saudi Arabia, is committed to a leading training program in the automotive industry, namely the Nissan Service Technician Education Program (N-STEP). Designed by Nissan Motor Co., with the help of Nissan Middle East (NMEF Regional Training Centre in Dubai), this multifaceted and exceptionally comprehensive education program provides the company’s service personnel and service front liners with the necessary knowledge base and confidence to adhere to the “FIX IT RIGHT THE FIRST TIME and GAIN CUSTOMERS’ SATISFACTION” service slogan. 

The N-STEP Program has been designed as a broad year-round training platform, which caters to the needs and skill set of every service personnel in the company across various departments and specialties. The selection process of candidates for the training program is based on the performance and skill maturity of employees. Every training session lasts for 5 days, and includes a number of participants ranging between three and five. It educates employees on various aspects of automotive safety, circuitry, periodic maintenance, pre-delivery inspection, in addition to chassis, engine, electrical systems and use of general tools.

• In that occasion, Mr. Albert Venter, Managing Director of Al Ghassan Motors – INFINITI, said, “Customers who visit our showroom are here for a reason. They are not only fascinated by the design and quality of our vehicles, but also enticed by the superlative level of customer service we provide. The N-STEP training program shows how far we have reached in adapting to the numerous challenges associated with pursuing an elite level of customer satisfaction in the automotive industry. And the rewards of that approach are numerous and tangible, as we have managed to reinforce our brand image in the Kingdom significantly and drive more customer traffic into our showrooms.”