Al Fahim Group and Groupe PSA collaborate to launch Opel in Dubai and Northern Emirates

Al Fahim Group, one of UAE’s most successful family businesses, recently held a signing ceremony with Groupe PSA to collaborate and deliver on the joint vision of business expansion and growth by acquiring the exclusive distribution of Opel vehicles in Dubai and the Northern Emirates. The deal reiterated the company’s commitment to enhance innovation and technology and boost the economy through job creation here in the UAE. 

The Distributor Agreement was signed in the presence of Ahmed Abdul Jalil Al Fahim, Chairman of Al Fahim Groupand Rakesh Nair, Groupe PSA Managing Director GCC region. Al Fahim Group announced the opening of their first Dubai showroom in April, showcasing the Opel Astra, the Crossland X and the Grandland X, the Zafira Life and very soon the Corsa, along with a service and repair center at Al Quoz. Opel’s brand values “German, exciting and approachable” will form the core of customer service for Al Fahim to focus on regional expansion and growth and target a gradually increasing market share. The company also aims to open two more showrooms and two new service showrooms in the next five years.

“With our continued commitment to deliver sustainable growth through superior quality, we are proud to collaborate with Groupe PSA, seeking to surpass customer expectations by offering a state-of-the-art showroom presenting Germany’s popular Opel brand. Bringing the car brand to the region is part of our business plan and plays a fundamental role for the development of the country’s progressive economy and to harness its assets to deliver on a clearly defined mission. Opel is positioned to offer our customers comfort, German engineering and fun-to-drive and efficient models of the highest quality that are affordable. Through such initiatives, we aim to continuously present the best and most convenient offerings to our customers further strengthening the automotive sector. We believe in strength of our cooperation and we are looking forward to see more of these German vehicles on the streets of UAE,” commented Ahmed Abdul Jalil Al Fahim.

Commenting on the news, Rakesh Nair said, “Our focus has always been on customer satisfaction. Indeed, Groupe PSA’s ‘Push to Pass’ strategy over recent years has been a customer-driven revolution. This partnership with Al Fahim Group will help take Opel to great success in the region, while offering world class customer service.” He added, “This partnership is the first step towards strengthening the Opel brand in the region, to become the powerhouse it can be. The German brand is beloved by a core audience here in the region. Along with our partners, we are dedicated to expanding this circle of fans.”

 “The GCC markets are very interesting markets for Opel. Obviously, being a German brand is a major advantage when entering these markets because German engineering is also synonymous with quality in this region. Our top priority in Dubai as anywhere else in the world is profitable growth with a high level of customer satisfaction,” said William Mott, Director International Operations Opel Automobile GmbH. 

An extensive export offensive is a key pillar of Opel’s company plan PACE! that ensures sustainable profitability for the company. The plan includes the clear goal of achieving 10 percent of sales in markets outside of the traditional core European markets by the mid-2020s. To this end, Opel is strengthening its presence in international markets with new and renowned partners. In addition, the carmaker will enter 20 new export markets by 2022. Recent examples include the comeback in Russia or the upcoming market entries in Colombia, Ecuador and Japan.