AdFalcon and Rubicon Project Join Forces to Launch the Largest Local Mobile Advertising Exchange in the MENA Region

AdFalcon, the first and the largest local mobile advertising network and data platform in the Middle East North African (MENA) region, announces today a strategic partnership with global automation technology provider Rubicon Project to launch a pioneering local mobile advertising exchange in the region - AdFalconX.

The two companies are teaming up to provide the best real time bidding solutions to advertisers and publishers in the region. AdFalcon has access to more than 53 million unique devices every month and delivers more than 10 billion ads monthly in 23 countries in and outside the MENA region, including all GCC, Levant and Northern African countries.

Rubicon Project is home to one of the largest independent mobile exchanges in the world, empowering both buyers and sellers of media across the advertising ecosystem with a mobile marketplace that has grown 1300% in the past two years. Together, AdFalcon and Rubicon Project will be offering a well-diversified portfolio of advertising inventory for mobile, guaranteeing the best ROI for media agencies, advertisers and publishers alike.

Wael Quader, CEO and Co-Founder of AdFalcon, commented: "We are thrilled to announce this strategic partnership - the first of its type in the region. Rubicon Project's technology will diversify AdFalcon's offering and enable programmatic buying of our inventory, providing our advertisers and publishers with multiple options and targeting capabilities to deliver the best results. Programmatic advertising is growing at an incredible rate in our region, and we are excited to be the first local company launching this great initiative with Rubicon Project."

Julien Gardès, MD for Southern Europe and MENA for Rubicon Project said:  "AdFalcon has established itself as the mobile advertising leader in its region. Our own pedigree in automated digital advertising now spans across all devices, and joining forces with AdFalcon will ensure that the Mobile Advertising Exchange AdFalconX is the most premium offering that we can deliver to publishers and advertisers alike."