Abdul Latif Jameel Motors, together with implementation partner Britehouse, wins top SAP prize for digital transformation

ABDUL Latif Jameel Motors, together with their SAP implementation partner, Britehouse, has been awarded a prestigious international prize for a digital transformation program that has overhauled performance at one of Saudi Arabia’s leading automotive distributors, improving efficiency and customer service across the business. 

The JSAP program, which went live in mid-2018, won the Gold Award for Business Transformation in the SAP Quality Awards, presented at a special ceremony in Heidelberg, Germany. The initiative – one of the biggest SAP projects ever undertaken in the automotive distribution sector – outcompeted entries from across Europe, the Middle East and Africa to become the first Saudi company to win the Gold Award in the category.

Hassan Jameel, Deputy President and Vice Chairman of Abdul Latif Jameel, said “We are constantly striving to improve the business and JSAP was a centerpiece of these efforts. It was an ambitious and challenging project and a real test of our ability to implement a complex and transformative initiative – one we’ve passed with flying colors. The award is a recognition of the tremendous effort, commitment and perseverance of all involved.”

Implemented in partnership with SAP specialists Britehouse, the project saw Abdul Latif Jameel Motors introduce a new unified IT infrastructure to replace over 30 legacy systems in five subsidiaries, leading to strategically integrated operations and management processes across more than 100 sites in Saudi Arabia.

Elma Potgieter, Regional Executive for Britehouse in the Middle East, and responsible as Programme Director for the Abdul Latif Jameel project, said: “We are extremely proud of our client, Abdul Latif Jameel Motors and are honoured to have been on this journey with them as the implementation partner.  This was a remarkable project, with a remarkable team!” 

More than 300 staff and 140 consultants from Britehouse were involved in the flagship initiative, which took over 1.5 million working hours to complete over 22 months. The project was delivered from the Abdul Latif Jameel Motors project office in Jeddah, Saudi Arabia, and was conducted as a “3-in-the-box” project, comprising of ALJ Business, ALJ IT and Britehouse project members. 

Hassan Jameel  added, “We are already seeing a significant impact on our performance, management and efficiency and I’m sure we will continue to reap the benefits long into the future. At a time when Saudi Arabia is seeking to realize the potential of digital transformation through Vision 2030, we are very proud as a Saudi company to be winning a top international industry award.”

Since its launch in mid-2018, the new system has significantly improved performance and efficiency, and internal processes, including but not limited to reducing vehicle sales delivery lead time and customer order conversion time by over 50%.

The panel of judges, made up of international industry experts, commended Abdul Latif Jameel Motors for their management of the change process and the strong team and corporate culture developed around JSAP, which they said had helped overcome the many challenges of the complex project.